3. Identify customer touchpoints

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Part of creating a customer journey map is identifying the pain points customers encounter at each stage. ‍The customer journey map charts these emotional ups and downs, associating them with events in the sales cycle—some you can control and some you can’t.

Another essential element to define is your organization’s customer touchpoints—the interactions customers have with your business throughout their journey.

Over a sales cycle that may be months or even years long, there may be many touch points—your advertising, social media posts, sales meetings, support chats, and many others.

Having a customer journey map allows your kuwait mobile numbers
product management and sales organizations to analyze how their touchpoints handle each of these predictable moments. You can clearly see the points when and where the customer is going to lose her way and grasp for expert help.

Your content marketing team will have provided materials that help prospects recognize the problem your product solves, understand the range of possible solutions available, and frame your offering as the best possible position among competing alternatives.

4. Identify customer actions
Another important element to include in your customer journey map is the actions that customers take during each stage. Including these actions in your map helps you to optimize your touchpoints for conversion to the next stage.

For example, in the awareness stage, someone might read your blog posts or follow you on social media. In the decision stage, they might request a quote or start a free trial.

5. Map out the process
Once you’ve defined these elements and any others you want to include in your map, you can start mapping out the customer journey.

At each stage of the journey, list the pain points customers experience, the touchpoints they might have with your company, and the actions they can take to move to the next stage.

At the end of this step, you’ll have a visual representation of your customer journey.

In your sales journey mapping process, there are two crucial roadmaps that would be best to create alongside your customer journey: