Finding strategies to improve loyalty rates is essential for the success of any company today. At this point, satisfaction surveys are essential . Through them, customers can give honest opinions and facilitate the companies' actions.
However, with increasingly busy routines, consumers do not always have time to visit websites or read long forms after making purchases, making it much more difficult to conduct satisfaction surveys. The solution for companies is to find a way to make this process much more dynamic : that's where SMS Solution comes in .
Continue reading and learn more about the relationship between SMS and satisfaction surveys and see how the SMS Solution platform can facilitate your strategy in this regard.
Happy reading!
Content
Why use SMS to conduct satisfaction surveys?
What is SMS Solution and how can it optimize your satisfaction surveys?
Great reach
Greater engagement
Best value for money
Why use SMS to conduct satisfaction surveys?
Nowadays, customer opinion is treated as a true treasure by the corporate world, with companies investing large amounts just to decipher consumers' views on their services and products.
Interestingly, customers generally don't mind providing this type of information. However, as mentioned above, most customers don't have time to read forms after completing a purchase or access external links.
In other words, the big challenge is not even convincing customers to respond to satisfaction surveys, but rather developing a way to make the process more practical and accessible . This is where a simple and quite common tool like SMS takes on a leading role.
For a strategy that demands a high level of engagement and precision , such as satisfaction surveys, SMS is practically perfect . Compared to other initiatives such as email marketing or social media campaigns, the tool has a huge advantage and brings numbers that please any manager, such as:
98% message delivery rate (no internet required);
99% of SMS are read within 10 minutes;
average delivery time 3 to 5 minutes.
In other words, SMS enables the dynamism that a satisfaction survey cpa email marketing list strategy needs. By using this tool, the process occurs without causing inconvenience to the customer, with receipt, reading and responses occurring in a very short space of time.
What is SMS Solution and how can it optimize your satisfaction surveys?
SMS Solution is a service developed by Algar Telecom to improve the performance of companies' SMS ( short message service ) strategies. A complete digital platform that offers a variety of sending options, such as:
notification about purchase status;
reminder about important dates;
communication about promotions;
sending alerts with tokens;
discount coupons;
shortened links.
In addition to these features, SMS Solution facilitates satisfaction surveys . This is because it is not a simple sending tool, but rather a complete platform that optimizes everything from the creation of surveys to large-scale sending .
To understand how much SMS Solution is capable of increasing the performance of your strategy, check out some of the platform's advantages.
Great reach
The SMS Solution platform has no limits regarding operators . As a service manager, you can send messages to numerous customers at the same time , regardless of the recipients' telephone company.
This allows for a much greater scope for your satisfaction surveys, bringing the results expected by the company in less time.
Greater engagement
As explained, without the need for internet to receive them, most SMS messages reach their destination cell phones . In addition, many devices are configured so that the body of the message appears on the screen when received, further increasing the user's access rate.
With these numbers in your favor and using a complete platform like SMS Solution, you can improve your customer engagement levels. In just a few minutes, your company will start receiving responses to the satisfaction surveys sent.
Best value for money
In addition to presenting more favorable numbers in relation to reach and access, a strategy based on sending SMS is less costly compared to many others. In other words, when using SMS Solution to conduct satisfaction surveys, your company tends to work with a better cost-benefit margin.
In short, beyond opinions, the information obtained through satisfaction surveys can be decisive for the success of strategic planning objectives and for improving your company's financial results. Having a tool like SMS Solution, capable of increasing the reach of your strategy, becomes more than essential for your business. Remember: your customer loyalty may depend on the response to your next survey. Don't waste time.