Defining the budget (Budgeting)

[roseline371274]

Conversion objectives are focused on sales. The options are to increase online sales - via a website or application (Conversions), to optimize visits to your sales facilities (Store Visits) or to promote a new catalog (Catalogue Sales).
2. Audience targeting
Use all the collected information about existing customers to determine the basic characteristics of your target group. Determine the parameters, such as age, location, demographics, interests and typical behavior of the average user of your product or service. It is extremely important that you pay attention to this element, since the success of the entire campaign largely depends on buy bulk sms service an optimally targeted target group.

3. Ad placements
The next step is to decide on which platforms you want your ad to appear: Facebook, Instagram, Messenger, Audience Network. Here you can make ad settings for specific mobile devices and different connection speeds.

It is very important to define the budget in advance, in order to optimize the campaign. Determine the complete (Lifetime) and daily (Daily) budget, which you are ready to allocate for Facebook advertising. Such restrictions will help you stay within your financial limits during the campaign.

5. Format selection (Ad Formats)
There are 6 different formats offered for your Facebook ad. Each is designed to adapt to different devices and internet connections:

Your ad can consist of only one - high-quality image and accompanying text (Photo).
You can also choose an advertisement in the form of a shorter or longer video (Video).
The next format is Stories, and your hands are pretty much free when it comes to expressing your creativity. The Stories format is easy to change and adjust, so that you can highlight the most important elements of your business through a kind of story (through a series of images and videos).
Messenger allows you to communicate openly with potential users of your products and services. This is certainly the most direct approach.
Carousel is a format that allows you to display up to 10 images or videos in one ad. Using this format, you can easily promote multiple products or present your brand with a series of images.