User Generated Content Strategy for Nonprofits in 2024
Posted: Sat Apr 05, 2025 6:40 am
A nonprofit’s marketing strategy is one of its most essential characteristics. It could be the reason why your organization does or does not build trust with your audience, donors, or community. This means that your entire marketing strategy should be put into place to promote your brand and build trust with your community.
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To make your marketing strategy truly stand out, you need to utilize User Generated Content (UGC) . This ensures that relevant traffic is driven to your site, engages your online audience, and increases the number of donations you receive, which is the main goal, after all.
UGC is super powerful, with the potential to completely change the way your organization appears online. Here’s exactly how you can integrate user-generated content into a promotion for your nonprofit.
What is user-generated content?
Let’s start with the basics: what is UGC? In simplest terms, it is content that has been created by unpaid contributors or in better words fans and followers . This can be anything from images , videos, blog posts, tweets, reviews and anything you can think of.
It is simply the act of online users, who are not directly involved or employed by the brand, free and effective promotion.
It may seem like another of the ever-growing marketing buzzwords, but UGC has actually been around for most of the internet’s life. We can trace it all the way back to 2009 when Burberry asked all their fans to upload photos of themselves wearing their iconic trench coat.
Burberry has chosen its favorites and displayed them on its Facebook page. The fact is, it works.
“Word of mouth is still one of the most powerful tools for brands , even in a digital age. When people are deciding where their money is going, it’s easy to see why UGC is so important.” — Amanda Sparks, digital marketer and author of TopDown Writer .
What can user-generated content be used for?
Now that we know how powerful UGC can be, we need to know what to do with all that power. It’s not that easy and, surprisingly, it requires a lot of effort from your marketing team. Building a strong community that will engage with your brand requires unique content , regular updates, and exciting engagement.
Research shows that 84% of millennials said UGC influenced them to make purchases or donate on nonprofit sites.
With this in mind, not only can UGC be used to build a following, create more marketing materials , and drive more traffic, but it could also lead to more revenue. Isn’t that just amazing? Launching dedicated UGC apps makes it easy for customers to create and send visual content anytime, anywhere. Specially designed UGC apps with intuitive mobile tools allow users to become authentic brand ambassadors at scale.
People love to share
It’s also critical to understand why consumers share. With this knowledge, you’ll be able to accurately predict what content will entice people to share, like, and engage.
It boils down to simple psychology: people love to tell others what they’re doing, supporting, and spending their money. We’re social creatures. Here are just a few of the reasons people share content online.
Contribution – Humans like to play a role in contributing to something bigger and more useful. They like to feel more connected and satisfied. This would explain why so many people sign online petitions.
Their Personal Brand - Social media has given each individual their own "brand" if you like. When people share something, they want people to know that they are attached to it, in some way.
Social Competition – It may not be the most altruistic reason, but it is natural. Social media has given all of us easy access to bragging rights. People are in a constant battle with others to be better.
Goodwill – Our favorite personal motive, especially for nonprofits. Humans, in general, are inherently good-natured. We want to help others, we want to spread the word about good organizations, and we want to show support for those who do great things.
With these factors in mind, you can start considering what content you can create to create a successful UGC campaign.
First of all: Grow faster than ever!
Perfectly combines creativity and technology. See how you can get started with buy phone number list AI marketing and reach your goals faster than ever. Check out tips, strategies, AI tools, masterclasses, courses and communities. Unleash the true potential of your brand with the help of AI.
Get started with AI marketing today
Reach your goals faster!
To make your marketing strategy truly stand out, you need to utilize User Generated Content (UGC) . This ensures that relevant traffic is driven to your site, engages your online audience, and increases the number of donations you receive, which is the main goal, after all.
UGC is super powerful, with the potential to completely change the way your organization appears online. Here’s exactly how you can integrate user-generated content into a promotion for your nonprofit.
What is user-generated content?
Let’s start with the basics: what is UGC? In simplest terms, it is content that has been created by unpaid contributors or in better words fans and followers . This can be anything from images , videos, blog posts, tweets, reviews and anything you can think of.
It is simply the act of online users, who are not directly involved or employed by the brand, free and effective promotion.
It may seem like another of the ever-growing marketing buzzwords, but UGC has actually been around for most of the internet’s life. We can trace it all the way back to 2009 when Burberry asked all their fans to upload photos of themselves wearing their iconic trench coat.
Burberry has chosen its favorites and displayed them on its Facebook page. The fact is, it works.
“Word of mouth is still one of the most powerful tools for brands , even in a digital age. When people are deciding where their money is going, it’s easy to see why UGC is so important.” — Amanda Sparks, digital marketer and author of TopDown Writer .
What can user-generated content be used for?
Now that we know how powerful UGC can be, we need to know what to do with all that power. It’s not that easy and, surprisingly, it requires a lot of effort from your marketing team. Building a strong community that will engage with your brand requires unique content , regular updates, and exciting engagement.
Research shows that 84% of millennials said UGC influenced them to make purchases or donate on nonprofit sites.
With this in mind, not only can UGC be used to build a following, create more marketing materials , and drive more traffic, but it could also lead to more revenue. Isn’t that just amazing? Launching dedicated UGC apps makes it easy for customers to create and send visual content anytime, anywhere. Specially designed UGC apps with intuitive mobile tools allow users to become authentic brand ambassadors at scale.
People love to share
It’s also critical to understand why consumers share. With this knowledge, you’ll be able to accurately predict what content will entice people to share, like, and engage.
It boils down to simple psychology: people love to tell others what they’re doing, supporting, and spending their money. We’re social creatures. Here are just a few of the reasons people share content online.
Contribution – Humans like to play a role in contributing to something bigger and more useful. They like to feel more connected and satisfied. This would explain why so many people sign online petitions.
Their Personal Brand - Social media has given each individual their own "brand" if you like. When people share something, they want people to know that they are attached to it, in some way.
Social Competition – It may not be the most altruistic reason, but it is natural. Social media has given all of us easy access to bragging rights. People are in a constant battle with others to be better.
Goodwill – Our favorite personal motive, especially for nonprofits. Humans, in general, are inherently good-natured. We want to help others, we want to spread the word about good organizations, and we want to show support for those who do great things.
With these factors in mind, you can start considering what content you can create to create a successful UGC campaign.