5 Spanish brands that are already taking advantage of Facebook's new Timeline March 5, 2012
Posted: Sat Apr 05, 2025 6:41 am
Six days after Facebook announced the launch of the new page design, Zara 's 12.7 million fans are still waiting to see how the brand will adapt its fan page . Neither Pull & Bear (2.1 million fans) nor Mango (3.4 million) have activated it to date.
They're not alone. Manchester United was one of the first football country email list teams to sign up for the new Timeline: its more than 23 million followers can already consult its bio on Facebook. But Spain's two biggest clubs haven't followed suit : neither Real Madrid (with 25.4 million fans) nor Barcelona (27.7 million) seem in a hurry. The same is happening with El País , one of the Spanish media outlets with the most fans, 122,000 (although The New York Times has already changed its design).
The "moratorium" until March 30th seems to have resonated deeply among Spanish companies , whether because they're preparing comprehensive biographies and dazzling header designs, or simply because they're feeling overly cautious. However, there are also those that have migrated to the new format without hesitation (apart from, of course, those dedicated to social media and online marketing).
Here are five Spanish brands that are already taking advantage of Facebook's new page design:
1. Camper .
Its nearly 62,000 fans can now consult the brand's Facebook biography, which dates back to 1877 , with a black and white image of Antonio Fluxá's team. Camper is, in fact, one of the few Spanish brands to have completed its biography : it alternates between milestones such as new collections and store openings. The header image stands out , conceptually summarizing the integration of innovation and shoemaking tradition, as does the customization of the app tabs.
2. El Corte Inglés .
The arrival of the new design coincided with its "Fantastic Week," so why not take advantage of it for promotion? Its cover image is part of the advertising campaign , complete with text, and is exactly the same as the one used in the header of its website, which creates synergies. It has also marked the stories related to the "fantastic price" collections and the "Fantastic Week" contest as featured stories (across the entire page) . It has customized the image on six of its 11 app tabs (the maximum is 12 tabs) and has carefully chosen their placement : in second place, after the obligatory first position for photos, is the "Fantastic Week" promotion; in last place is the "Likes" tab, which provides access to partial insights by age range, city, and most popular week among fans (just in case you give away clues to the competition).
They're not alone. Manchester United was one of the first football country email list teams to sign up for the new Timeline: its more than 23 million followers can already consult its bio on Facebook. But Spain's two biggest clubs haven't followed suit : neither Real Madrid (with 25.4 million fans) nor Barcelona (27.7 million) seem in a hurry. The same is happening with El País , one of the Spanish media outlets with the most fans, 122,000 (although The New York Times has already changed its design).
The "moratorium" until March 30th seems to have resonated deeply among Spanish companies , whether because they're preparing comprehensive biographies and dazzling header designs, or simply because they're feeling overly cautious. However, there are also those that have migrated to the new format without hesitation (apart from, of course, those dedicated to social media and online marketing).
Here are five Spanish brands that are already taking advantage of Facebook's new page design:
1. Camper .
Its nearly 62,000 fans can now consult the brand's Facebook biography, which dates back to 1877 , with a black and white image of Antonio Fluxá's team. Camper is, in fact, one of the few Spanish brands to have completed its biography : it alternates between milestones such as new collections and store openings. The header image stands out , conceptually summarizing the integration of innovation and shoemaking tradition, as does the customization of the app tabs.
2. El Corte Inglés .
The arrival of the new design coincided with its "Fantastic Week," so why not take advantage of it for promotion? Its cover image is part of the advertising campaign , complete with text, and is exactly the same as the one used in the header of its website, which creates synergies. It has also marked the stories related to the "fantastic price" collections and the "Fantastic Week" contest as featured stories (across the entire page) . It has customized the image on six of its 11 app tabs (the maximum is 12 tabs) and has carefully chosen their placement : in second place, after the obligatory first position for photos, is the "Fantastic Week" promotion; in last place is the "Likes" tab, which provides access to partial insights by age range, city, and most popular week among fans (just in case you give away clues to the competition).