Know your limits and hire a professional
Posted: Sun Apr 06, 2025 9:19 am
Perhaps you've already managed your company's social media channels yourself. Perhaps you've even single-handedly overseen its advertising and marketing campaigns. But when it comes time to film your own video, ask yourself one question: do you know how to properly hold a boom microphone?
Film production is a highly specialized field, at best involving entire teams of separate specialists working together. Unless you have extensive experience in filmmaking and have a film crew in your contacts, you may find that making a 2-minute YouTube video is more difficult than starting a startup from scratch.
Fortunately, no one expects you to do it alone. Once you know viber database what type of video you want, including its goals and target audience, you can entrust the project to a film professional. A video professional will help you refine your idea into something that works on video. Plus, once you've defined your perfect storyboard, they have the know-how (and skills) to bring it to life.
Product video for Leigh & Taylor
Conclusion
Having a popular video isn't necessarily going to help your business. Having a video with only a few views but passionate comments isn't necessarily a failure. Video marketing doesn't play by the same rules as traditional marketing: it's more interested in the unquantifiable aspects of business, like brand appeal and personality, than in dollars and cents.
With that in mind, approach creating your branded videos with the same mindset you would when posting on your own social media account. The goal is to build relationships, which means you'll get better results if you're having fun.
Film production is a highly specialized field, at best involving entire teams of separate specialists working together. Unless you have extensive experience in filmmaking and have a film crew in your contacts, you may find that making a 2-minute YouTube video is more difficult than starting a startup from scratch.
Fortunately, no one expects you to do it alone. Once you know viber database what type of video you want, including its goals and target audience, you can entrust the project to a film professional. A video professional will help you refine your idea into something that works on video. Plus, once you've defined your perfect storyboard, they have the know-how (and skills) to bring it to life.
Product video for Leigh & Taylor
Conclusion
Having a popular video isn't necessarily going to help your business. Having a video with only a few views but passionate comments isn't necessarily a failure. Video marketing doesn't play by the same rules as traditional marketing: it's more interested in the unquantifiable aspects of business, like brand appeal and personality, than in dollars and cents.
With that in mind, approach creating your branded videos with the same mindset you would when posting on your own social media account. The goal is to build relationships, which means you'll get better results if you're having fun.