Diversity, Equity and Inclusion (DEI)

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How to achieve emailing goals
To start, here are some tips for increasing your open rate :

Refine the preheader and subject line of your emails.
Use A/B testing as often as possible .
Include engagement in segmentation .
Another option for increasing open and click rates is to clean up your database . It is not necessary to delete inactive contacts right away, try reactivating them first. Read all about this effective email weapon in the article How to run a reactivation campaign .

Reducing the risk of your newsletters ending up in spam will also help you meet your goals . Here are some tips for overcoming spam traps :

Don't send emails that contain one large image and little text.
Use email services from a reputable provider.
Set up your own domain in your emailing tool .
Avoid overusing spammy words like sale and discount.
Last but not least, find out what campaigns or automations kuwait email list have had the most success and “take a stab at” them. Make sure you’re sending all the types of emails that bring the best results. There are 15 of them and you can find them here .


What to stick to in emailing in 2022
And then there are new trends that customers appreciate and that make them interact more with the brand.

Ethical and transparent marketing

Remember the recent backlash against Meta (formerly Facebook) for neglecting the safety of its users? Instead, show social responsibility and respect for your subscribers .

Don't set up an automatic opt-in box, let users make the choice themselves. And you can go a step further - let them specify what types of emails they want to receive.

User-generated content

Show your newsletter subscribers that you care about their satisfaction . An email with photos of customers using your products also demonstrates the experiences recipients can expect when they purchase from your brand.