How often should you send emails?
Posted: Thu Apr 17, 2025 9:23 am
This is one of the most common questions asked by anyone starting out with email marketing. There is no clear answer, however. We have covered the issue of frequency and timing in detail in this article , but in general, quality is more important than quantity. However, you should remind your recipients at least once a month. Our bloggers agree on this. Almost everyone prefers this frequency.
Katka from the blog Dream and live explains that for her it depends on how often new articles are published and whether she has a special event planned. Sometimes she sends 1-2 emails a month, sometimes just one every 2-3 months.
A similar principle is applied by Romana, who manages the website Na skok v kuchyně . She also does not have a fixed frequency and sends notifications via newsletters whenever she adds a new recipe or article to the blog.
And Michal Garšic launches an automated series of emails right after subscribing.
How do you know if an email is successful?
Simple. Just:
have a call to action button in every email,
connect the emailing platform to Google Analytics,
continuously evaluate the results.
The desired goals are individual and depend entirely on you, what your ambitions are. And what is a successful email according to the bloggers we contacted?
For most of them, it is the one that fulfills a predetermined brazil email list goal and triggers an action – sometimes it is a purchase, another time it is sharing a post, another time it is listening to a podcast, and sometimes it is reading an article.
Gabka Koščová measures success by whether at least one person writes to her saying that her email inspired them to do something or was useful to them. Ideally, the number of such responses increases every month.
Michal Garšic has clear rules and considers every email with an open rate above 35% to be successful.
Give email marketing a chance
Are you not writing a blog just for fun, but want to share it with others? Then don't hesitate and try a cheap, easy and effective way to achieve this. Veronika Tázlerová has a simple advice for you: "You have nothing to lose, just try it and start.
Katka from the blog Dream and live explains that for her it depends on how often new articles are published and whether she has a special event planned. Sometimes she sends 1-2 emails a month, sometimes just one every 2-3 months.
A similar principle is applied by Romana, who manages the website Na skok v kuchyně . She also does not have a fixed frequency and sends notifications via newsletters whenever she adds a new recipe or article to the blog.
And Michal Garšic launches an automated series of emails right after subscribing.
How do you know if an email is successful?
Simple. Just:
have a call to action button in every email,
connect the emailing platform to Google Analytics,
continuously evaluate the results.
The desired goals are individual and depend entirely on you, what your ambitions are. And what is a successful email according to the bloggers we contacted?
For most of them, it is the one that fulfills a predetermined brazil email list goal and triggers an action – sometimes it is a purchase, another time it is sharing a post, another time it is listening to a podcast, and sometimes it is reading an article.
Gabka Koščová measures success by whether at least one person writes to her saying that her email inspired them to do something or was useful to them. Ideally, the number of such responses increases every month.
Michal Garšic has clear rules and considers every email with an open rate above 35% to be successful.
Give email marketing a chance
Are you not writing a blog just for fun, but want to share it with others? Then don't hesitate and try a cheap, easy and effective way to achieve this. Veronika Tázlerová has a simple advice for you: "You have nothing to lose, just try it and start.