Fascination at first sight
Posted: Thu Apr 17, 2025 9:27 am
Don't plan on keeping track of the right time yourself and having yourself or one of your employees send the emails. Most email marketing tools offer some level of automation , and there are also some great WordPress plugins for automation .
To make sure your email doesn’t stand out from the crowd, hone your subject line to perfection . You can use urgency, humor, or ask a question. Another option is to focus on the time limit of the offer or the excitement of big events like Black Friday. Here are a few examples:
Want to save up to 70%? Black Friday starts in just 10 days
The countdown to Black Friday begins…
The discounts you've been waiting for are finally here
Black Friday – 20% discount on EVERYTHING until midnight only!
Black Friday is here! Shop while you can
For inspiration, read about essential practices for successful email subject lines .
Content that grabs
The content of the emails also needs to grab the attention of the recipient right germany email list from the start. So great copy or interesting graphics are an absolute must . Or both. And you don't have to make up any novels, the customer mainly wants to know what discounts (and on which products) you offer.
Source: socital.com
Concise and clear , supported by the phrase "It's here, whether you're ready or not . "
When it comes to graphics, most retailers follow the Black Friday design, i.e. black , but this doesn't have to be the rule. In any case, these graphics should be different from your regular newsletter.
An unmissable challenge
The most important part of any email campaign is the call to action (CTA). A good CTA is concise, easy to understand, and highly visible . One great way to achieve this is to place the call to action in a button with a contrasting color.
Source: mailpoet.com
Don't underestimate the power of CTAs and read the rules for creating them .
Personal targeting
Personalization is one of the most powerful tools in email marketing, and that's true for your Black Friday campaign as well. Behavioral targeting , which is marketing messages sent to people who have taken certain actions on your website, is a very effective type of personalization.
Follow our recommendations to increase your chances of success, and don’t forget to pay close attention to the results . You can use them to create even more effective Black Friday email marketing next year.
To make sure your email doesn’t stand out from the crowd, hone your subject line to perfection . You can use urgency, humor, or ask a question. Another option is to focus on the time limit of the offer or the excitement of big events like Black Friday. Here are a few examples:
Want to save up to 70%? Black Friday starts in just 10 days
The countdown to Black Friday begins…
The discounts you've been waiting for are finally here
Black Friday – 20% discount on EVERYTHING until midnight only!
Black Friday is here! Shop while you can
For inspiration, read about essential practices for successful email subject lines .
Content that grabs
The content of the emails also needs to grab the attention of the recipient right germany email list from the start. So great copy or interesting graphics are an absolute must . Or both. And you don't have to make up any novels, the customer mainly wants to know what discounts (and on which products) you offer.
Source: socital.com
Concise and clear , supported by the phrase "It's here, whether you're ready or not . "
When it comes to graphics, most retailers follow the Black Friday design, i.e. black , but this doesn't have to be the rule. In any case, these graphics should be different from your regular newsletter.
An unmissable challenge
The most important part of any email campaign is the call to action (CTA). A good CTA is concise, easy to understand, and highly visible . One great way to achieve this is to place the call to action in a button with a contrasting color.
Source: mailpoet.com
Don't underestimate the power of CTAs and read the rules for creating them .
Personal targeting
Personalization is one of the most powerful tools in email marketing, and that's true for your Black Friday campaign as well. Behavioral targeting , which is marketing messages sent to people who have taken certain actions on your website, is a very effective type of personalization.
Follow our recommendations to increase your chances of success, and don’t forget to pay close attention to the results . You can use them to create even more effective Black Friday email marketing next year.