Sender name will encourage email opening
Posted: Thu Apr 17, 2025 9:59 am
It's a good idea to summarize what the email will be about in the preheader. This will help the reader know right away what to expect.
Development of the subject
At the same time, it is advisable to continue the subject smoothly and, if at least somewhat possible, develop it in small details.
Call to action
If you manage to squeeze a call to action into those few characters, you definitely get extra points.
Competitive advantages
Do you have an advantage over your competition? Do you offer free shipping or a gift with purchase? Put that in the preheader.
The alpha and omega of preheaders is attractiveness. The better the preheader, the easier it is to grab the reader's attention and entice them to read your email.
Remember that the subject line and preheader are the most important elements of your email campaign . Give yourself enough time to “produce” them and use A/B testing to leave nothing to chance.
Right after the subject and preheader, you should pay close singapore email list attention to the sender's name . It should be easily recognizable and memorable. Most brands use one of the following formats:
Recipients will get used to seeing the same name over and over again and will associate it with your brand, so don't change it too often .
Also, think about the sender's address . To avoid email deliverability issues, send your emails from a company domain, not a free email service like Gmail or Yahoo, and use a trusted address. And definitely remove the "noreply@" address . Do not reply to an email is essentially saying, "We're not interested in your opinion."
The right timing is key
What is the ideal time to send an email? It depends on your target audience and their behavior . A good practice is to send emails using a send time optimization algorithm. This tool automatically adjusts the send time for each individual recipient based on their previous behavior. GetResponse has one, for example .
Development of the subject
At the same time, it is advisable to continue the subject smoothly and, if at least somewhat possible, develop it in small details.
Call to action
If you manage to squeeze a call to action into those few characters, you definitely get extra points.
Competitive advantages
Do you have an advantage over your competition? Do you offer free shipping or a gift with purchase? Put that in the preheader.
The alpha and omega of preheaders is attractiveness. The better the preheader, the easier it is to grab the reader's attention and entice them to read your email.
Remember that the subject line and preheader are the most important elements of your email campaign . Give yourself enough time to “produce” them and use A/B testing to leave nothing to chance.
Right after the subject and preheader, you should pay close singapore email list attention to the sender's name . It should be easily recognizable and memorable. Most brands use one of the following formats:
Recipients will get used to seeing the same name over and over again and will associate it with your brand, so don't change it too often .
Also, think about the sender's address . To avoid email deliverability issues, send your emails from a company domain, not a free email service like Gmail or Yahoo, and use a trusted address. And definitely remove the "noreply@" address . Do not reply to an email is essentially saying, "We're not interested in your opinion."
The right timing is key
What is the ideal time to send an email? It depends on your target audience and their behavior . A good practice is to send emails using a send time optimization algorithm. This tool automatically adjusts the send time for each individual recipient based on their previous behavior. GetResponse has one, for example .