Using tags is key to successful email campaigns
Posted: Thu Apr 17, 2025 10:20 am
Tags, or labels in Czech, are a very useful tool when working with email contacts and campaigns. In fact, you could say that they are an essential tool. That's why we decided to focus on tagging and introduce you to the possibilities of its use. The first "lesson" is here.
About brands in general
Tags allow you to organize contacts based on the information you have about them. This way, you introduce your own structure into the database and the possibility of individual access to subscribers. You can then filter or segment according to certain criteria and not bother subscribers with unwanted information. You will also not end up sending the same message twice to the same recipient (e.g. bonus content). Tagging together with behavioral targeting has a very positive effect on the conversion rate.
What tags to create in emailing
Tags are customizable, so you can create and assign them however you want . You can tag individual contacts or entire groups. The criteria are entirely up to you.
Interest in specific products,
the way you got in touch,
quantity of products purchased,
the length of time the contact has been in your database.
In practice, it might look like this:
The bookseller creates tags by genre and labels contacts thailand email list according to their preferences when ordering. They further divide contacts into those acquired electronically on their website and those in person at a book fair. Another tag could be “avid reader” after reaching a certain number of books purchased, and also “loyal subscriber” after a certain period of newsletter subscription.
main rules when creating tags
You will certainly come up with other tagging options that suit your business, but always follow these rules:
Tag appropriately and meaningfully to make your database easier to work with.
When assigning to a contact, follow the exact tag name, including specific characters, otherwise a new tag will be created.
About brands in general
Tags allow you to organize contacts based on the information you have about them. This way, you introduce your own structure into the database and the possibility of individual access to subscribers. You can then filter or segment according to certain criteria and not bother subscribers with unwanted information. You will also not end up sending the same message twice to the same recipient (e.g. bonus content). Tagging together with behavioral targeting has a very positive effect on the conversion rate.
What tags to create in emailing
Tags are customizable, so you can create and assign them however you want . You can tag individual contacts or entire groups. The criteria are entirely up to you.
Interest in specific products,
the way you got in touch,
quantity of products purchased,
the length of time the contact has been in your database.
In practice, it might look like this:
The bookseller creates tags by genre and labels contacts thailand email list according to their preferences when ordering. They further divide contacts into those acquired electronically on their website and those in person at a book fair. Another tag could be “avid reader” after reaching a certain number of books purchased, and also “loyal subscriber” after a certain period of newsletter subscription.
main rules when creating tags
You will certainly come up with other tagging options that suit your business, but always follow these rules:
Tag appropriately and meaningfully to make your database easier to work with.
When assigning to a contact, follow the exact tag name, including specific characters, otherwise a new tag will be created.