Working with Driftrock
Posted: Sat Apr 19, 2025 3:32 am
In summary, these are the topics we will cover in the meeting:
What are your KPIs? Target CPA?
What are the campaign objectives?
What represents success?
What are your key audiences/demographics/territories?
What does a typical client look like?
Do you have a CRM we can integrate with for retargeting and high-quality lookalike creation?
Do you have a Google Analytics account you'd like us to give botim data you view-only access to (to research potential audiences to target)?
Do you have a Facebook account manager?
Do you have any learnings from past ad campaigns you can share with us?
Agree on weekly calls and a Quarterly Business Review (QBR) schedule.
Agree on daily budgets.
Do you have a specific UTM tagging format you'd like us to use?
4. Connect your ad account to Driftrock
Working with Driftrock - Connecting your Facebook ad account
We'll work with you to connect your ad account to the Driftrock software. This will allow us to use our ad creation technology and also automate custom To get the best results from their advertising campaign, we advise our clients to provide us with a pre-approved bank of creatives (images/videos) and ad copy that we can draw on.
What are your KPIs? Target CPA?
What are the campaign objectives?
What represents success?
What are your key audiences/demographics/territories?
What does a typical client look like?
Do you have a CRM we can integrate with for retargeting and high-quality lookalike creation?
Do you have a Google Analytics account you'd like us to give botim data you view-only access to (to research potential audiences to target)?
Do you have a Facebook account manager?
Do you have any learnings from past ad campaigns you can share with us?
Agree on weekly calls and a Quarterly Business Review (QBR) schedule.
Agree on daily budgets.
Do you have a specific UTM tagging format you'd like us to use?
4. Connect your ad account to Driftrock
Working with Driftrock - Connecting your Facebook ad account
We'll work with you to connect your ad account to the Driftrock software. This will allow us to use our ad creation technology and also automate custom To get the best results from their advertising campaign, we advise our clients to provide us with a pre-approved bank of creatives (images/videos) and ad copy that we can draw on.