How to make Christmas happy and cheerful for e-mailing e-shops?
Posted: Sat Apr 19, 2025 4:04 am
Christmas shopping often takes place primarily online, giving online stores a unique opportunity to take their business one step further and achieve record sales.
Want to make the most of the pre-Christmas season? Then spruce up your Christmas emailing strategy . Read on to learn what types of Christmas emails to send, when is the best time to do it, and what mistakes to watch out for.
Step 1 = Start by analyzing previous activities
If you have already sent out Christmas mailings in previous years, you are at an advantage. Evaluate in detail what worked (or didn't) for you. What specifically do we recommend focusing on?
What products sold best for you at Christmas - could you use the bestsellers this Christmas too?
Which customer segment bought the most – you can prepare india email list a campaign specifically for them, in which you grant them the status of the most generous Santa Claus and reward them with a gift or discount for loyalty. If you are new to segmentation, you will find our guide useful – you can find it in this article .
What worked and what fell into oblivion - get inspired by newsletter subjects, design, CTA buttons, and overall visuals, both in positive and negative cases.
Are you going to send out a product for the first time? Get inspiration from customer support or brick-and-mortar stores. Don't forget about A/B testing , which can give you faster feedback.
Step 2 = Gradually tune in to the customer and divide your Christmas campaign into time slots
To avoid missing the right timing for your emails , divide your Christmas emailing into several periods and come up with different types of campaigns for each:
Pre-Christmas emails
The boom starts a few weeks before Christmas – specifically on Black Friday .
Want to make the most of the pre-Christmas season? Then spruce up your Christmas emailing strategy . Read on to learn what types of Christmas emails to send, when is the best time to do it, and what mistakes to watch out for.
Step 1 = Start by analyzing previous activities
If you have already sent out Christmas mailings in previous years, you are at an advantage. Evaluate in detail what worked (or didn't) for you. What specifically do we recommend focusing on?
What products sold best for you at Christmas - could you use the bestsellers this Christmas too?
Which customer segment bought the most – you can prepare india email list a campaign specifically for them, in which you grant them the status of the most generous Santa Claus and reward them with a gift or discount for loyalty. If you are new to segmentation, you will find our guide useful – you can find it in this article .
What worked and what fell into oblivion - get inspired by newsletter subjects, design, CTA buttons, and overall visuals, both in positive and negative cases.
Are you going to send out a product for the first time? Get inspiration from customer support or brick-and-mortar stores. Don't forget about A/B testing , which can give you faster feedback.
Step 2 = Gradually tune in to the customer and divide your Christmas campaign into time slots
To avoid missing the right timing for your emails , divide your Christmas emailing into several periods and come up with different types of campaigns for each:
Pre-Christmas emails
The boom starts a few weeks before Christmas – specifically on Black Friday .