What campaigns are working for e-shops during this period?
Posted: Sat Apr 19, 2025 4:07 am
Communicate this openly to customers, and if you have the option of express delivery or multiple pick-up points, put it in the foreground. For example, like iStyle, which sends its benefits in the body of its Christmas newsletters:
Christmas e-mailing: benefits directly in your email according to iStyle
Special offers – you don't have to resort to blanket discounts or free shipping. Gift packages at a discounted price or gifts with purchases tailored to the customer also work great.
Last-minute gifts – at such times, you can add urgency and remind customers that they have a few last days to deliver their Christmas cards. Just before Christmas, then reach out to latecomers and offer them gifts that they can have in their hands in a matter of minutes – usually vouchers or digital gift cards.
What about emails in the post-Christmas period?
It may seem that Christmas sales end with the end of the holidays, but that doesn't have to be the case. Post-Christmas sales are a tradition and many customers wait for them. They are now buying only for japan email list themselves, so be very careful about what products you offer them and tailor your offer to their interests as much as possible . You can read more about email personalization in our previous article .
Your emailing shouldn't completely stop after Christmas. But there are days when emailing is off limits . When should you take a break too?
December 24th – this day is a real taboo for e-mailing. Everyone already has their gifts at home and the e-mail box remains unnoticed.
December 27th – While many people are returning to the office, their work pace slows down after the Christmas holidays. According to terminus.com, email open rates are down 33-35%.
December 31st and January 1st – People still have more important things on their minds than their email inbox. Terminus.com reports that email open rates are about 60% lower than they are during the year.
Christmas e-mailing: benefits directly in your email according to iStyle
Special offers – you don't have to resort to blanket discounts or free shipping. Gift packages at a discounted price or gifts with purchases tailored to the customer also work great.
Last-minute gifts – at such times, you can add urgency and remind customers that they have a few last days to deliver their Christmas cards. Just before Christmas, then reach out to latecomers and offer them gifts that they can have in their hands in a matter of minutes – usually vouchers or digital gift cards.
What about emails in the post-Christmas period?
It may seem that Christmas sales end with the end of the holidays, but that doesn't have to be the case. Post-Christmas sales are a tradition and many customers wait for them. They are now buying only for japan email list themselves, so be very careful about what products you offer them and tailor your offer to their interests as much as possible . You can read more about email personalization in our previous article .
Your emailing shouldn't completely stop after Christmas. But there are days when emailing is off limits . When should you take a break too?
December 24th – this day is a real taboo for e-mailing. Everyone already has their gifts at home and the e-mail box remains unnoticed.
December 27th – While many people are returning to the office, their work pace slows down after the Christmas holidays. According to terminus.com, email open rates are down 33-35%.
December 31st and January 1st – People still have more important things on their minds than their email inbox. Terminus.com reports that email open rates are about 60% lower than they are during the year.