Tracked sales from Avito
Posted: Sat Apr 19, 2025 6:48 am
Together with the client's sales department, we completely redesigned the process of processing applications from this platform. This was necessary to understand that the user made a purchase specifically from Avito.
Since sales were not made directly, but through the website, it was impossible to track them from Avito. We needed to understand where the user got to the website from. The optimal solution was a promo code - it gave a discount of 200 rubles and could only be seen in ads posted on Avito. Therefore, for two weeks from the launch of the campaign, we constantly requested feedback from the sales department on the use of the promo code.
When moving from Avito to the site, the user could forget about the bc data promo code when placing an order. To determine where it came from, we used a weekly download of phones.
As a result, the application processing process looks like this:
We created a discount promo code that only worked for Avito customers. After that, we sent the user to the client's website to make a purchase.
We sent a weekly download of phone numbers from Avito call tracking. The client checked the data against their customer base and sent us information about sales.
Since sales were not made directly, but through the website, it was impossible to track them from Avito. We needed to understand where the user got to the website from. The optimal solution was a promo code - it gave a discount of 200 rubles and could only be seen in ads posted on Avito. Therefore, for two weeks from the launch of the campaign, we constantly requested feedback from the sales department on the use of the promo code.
When moving from Avito to the site, the user could forget about the bc data promo code when placing an order. To determine where it came from, we used a weekly download of phones.
As a result, the application processing process looks like this:
We created a discount promo code that only worked for Avito customers. After that, we sent the user to the client's website to make a purchase.
We sent a weekly download of phone numbers from Avito call tracking. The client checked the data against their customer base and sent us information about sales.