Developed a long-term promotion strategy
Posted: Sat Apr 19, 2025 6:49 am
First, we did SEO design and helped with the site release. Since a new site needs time to "get going" in organic traffic, because users won't come right after the launch, we launched outreach campaigns in contextual advertising . The task was to tell more potential target audience that a new product had appeared to solve their problems. In parallel, we carried out SEO work and waited for the first growth.
After we had formed some knowledge of the product among users, we transferred instagram data paid sources to paid search - we began to buy the first volume of target demand, which, although not much, was there. And we continued working on SEO, finishing the site.
Attracting paid traffic was useful for SEO: people came to the site and did something there — behavioral factors accumulated. The first demand for the brand began to appear, and all this together had a positive effect on organic positions.
After building up the customer base and creating initial fame in narrow circles, we began to work more on brand loyalty - we developed VK communities, a channel in TG and others.
After we had formed some knowledge of the product among users, we transferred instagram data paid sources to paid search - we began to buy the first volume of target demand, which, although not much, was there. And we continued working on SEO, finishing the site.
Attracting paid traffic was useful for SEO: people came to the site and did something there — behavioral factors accumulated. The first demand for the brand began to appear, and all this together had a positive effect on organic positions.
After building up the customer base and creating initial fame in narrow circles, we began to work more on brand loyalty - we developed VK communities, a channel in TG and others.