How to Conduct a Website Audit - A Complete Checklist

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Managing a quality website is an essential part of any successful marketing campaign. And from time to time, sites need to be updated to keep them up to date with modern standards or to fix minor errors that arise when the webmaster makes changes.

A website audit can help you perform frequent reviews of your website to see what needs attention and what is working well. Conducting a website audit requires just a few steps.

Stages of website audit
Audit website
A website audit should be done at least once a year. If you can brazil phone number list do it every six months, even better. Here's what you should consider.

You should be getting monthly site stats to see how your site is doing. But during a website audit, you'll want to dig deeper into the metrics and look for any trends or sudden changes in trends that might tell you there's a problem with a page or a feature on that page. Here's what to look for when checking Google Analytics:

Ups and downs that may indicate seasonality or problems
The best performing pages so you can develop more content like this
Poorly performing landing pages that require optimization
Pages that have no visits, which may indicate a problem
2. Check what Google indexes
Make sure Google only indexes one version of your site. Some websites end up indexing different versions of the same URL. For example, Google indexes both an http site and an https site. If you have set up your website correctly, it will not matter whether you enter your website address with an “S” or not, the same web address will appear in your address bar once you click the “Go” button.