The 5 best ways to generate B2B leads on a low budget
Posted: Sun Apr 20, 2025 3:53 am
Companies are suffering from the consequences of the coronavirus crisis. Marketing budgets have already been slashed in many places. Internet giant Google even announced at the end of April that it would cut its marketing spending by half . But especially in times of crisis, generating new B2B leads is crucial for many. Often, this is the only way out of the crisis.
We present five effective and cost-effective measures for generating new B2B contacts:
SOCIAL SELLING
Social media platforms offer numerous opportunities for social selling. Social selling refers to self-promotion, customer retention, and customer acquisition via social networks. This is important because more and more B2B customers are using social media to research a product or service before purchasing.
On the business platform LinkedIn, for example, you can use groups to publish articles of technical interest to attract the attention of potential customers. According to a Statista survey from January 2020, LinkedIn is particularly popular among B2B companies. You'll generate the most traffic by sharing link sources, industry insights, exclusive videos, or useful resources. Above all, it's important that your potential customers immediately see the added value for themselves.
Take advantage of the opportunity social media offers and start getting active on latvia phone number data LinkedIn & Co.! A compelling profile is the first step. Learn how to present yourself professionally on social networks as a B2B company in our article "Generating Leads with Social Media in the Time of Corona . "
WEBINARS
Maintaining contacts through trade fairs and the like? A non-starter during the coronavirus pandemic! But there are ways you can gain new B2B contacts despite the restrictions: Webinars (also called online seminars) can be conducted without physical attendance. This significantly lowers the barrier to participation , as long travel times are eliminated, and participants have the option to leave the webinar at any time. On the other hand, this also means that you should invest sufficient time in preparing for a webinar.
Webinar on collecting new B2B contacts
We have summarized for you what you should pay attention to when preparing and conducting a webinar in our article "Events online: 4 steps to a successful webinar."
B2B PARTNERSHIPS
This measure is more important than ever in times of crisis, because, as the saying goes, "Two are better than one." In a business partnership, you can not only develop mutual prospects but, more importantly, also access your partner's contact list . This way, you expand your pool of B2B contacts and can even gain access to new industries. Tip: As in any relationship, it's helpful for companies if partners complement each other in their offerings.
We present five effective and cost-effective measures for generating new B2B contacts:
SOCIAL SELLING
Social media platforms offer numerous opportunities for social selling. Social selling refers to self-promotion, customer retention, and customer acquisition via social networks. This is important because more and more B2B customers are using social media to research a product or service before purchasing.
On the business platform LinkedIn, for example, you can use groups to publish articles of technical interest to attract the attention of potential customers. According to a Statista survey from January 2020, LinkedIn is particularly popular among B2B companies. You'll generate the most traffic by sharing link sources, industry insights, exclusive videos, or useful resources. Above all, it's important that your potential customers immediately see the added value for themselves.
Take advantage of the opportunity social media offers and start getting active on latvia phone number data LinkedIn & Co.! A compelling profile is the first step. Learn how to present yourself professionally on social networks as a B2B company in our article "Generating Leads with Social Media in the Time of Corona . "
WEBINARS
Maintaining contacts through trade fairs and the like? A non-starter during the coronavirus pandemic! But there are ways you can gain new B2B contacts despite the restrictions: Webinars (also called online seminars) can be conducted without physical attendance. This significantly lowers the barrier to participation , as long travel times are eliminated, and participants have the option to leave the webinar at any time. On the other hand, this also means that you should invest sufficient time in preparing for a webinar.
Webinar on collecting new B2B contacts
We have summarized for you what you should pay attention to when preparing and conducting a webinar in our article "Events online: 4 steps to a successful webinar."
B2B PARTNERSHIPS
This measure is more important than ever in times of crisis, because, as the saying goes, "Two are better than one." In a business partnership, you can not only develop mutual prospects but, more importantly, also access your partner's contact list . This way, you expand your pool of B2B contacts and can even gain access to new industries. Tip: As in any relationship, it's helpful for companies if partners complement each other in their offerings.