This can lead to ranking losses
Posted: Sun Apr 20, 2025 5:18 am
There are many different reasons why documents lose important positions in search engines for relevant search queries. These include, for example, changes to the online presence, technical errors, external changes, competition in search engines, or even search engine updates.
Here are some internal causes of ranking losses:
Change of contentChange of SEO tags (such as title and description )noindex specification, or an incorrect robots.txtNear (Duplicate) ContentChanges in the backlink profileNo or incorrect redirectsChange of internal linkingChange in website architecturencorrect use of canonicals
Particularly strong competitors with strong SEO capabilities norway cell phone number list can also push you out of good search result positions. This can be due, for example, to extensive content revisions (e.g., using WDF*IDF) or strong backlinks developed through collaborations and competitions.
In addition, there are other causes for negative changes in relevant search engine rankings:
Search engine updates (e.g. Google Penguin and Google Panda Update )
Manual actions for violations of search engine guidelines
Possible security vulnerabilities in the online presence (malicious code)
Negative SEO (e.g., damage to SEO success by competitors)
Wrong international orientation
The website is not responsive
Problems with the SSL certificate (“not secure”)
User intentions and EAT are no longer fulfilled
Here are some internal causes of ranking losses:
Change of contentChange of SEO tags (such as title and description )noindex specification, or an incorrect robots.txtNear (Duplicate) ContentChanges in the backlink profileNo or incorrect redirectsChange of internal linkingChange in website architecturencorrect use of canonicals
Particularly strong competitors with strong SEO capabilities norway cell phone number list can also push you out of good search result positions. This can be due, for example, to extensive content revisions (e.g., using WDF*IDF) or strong backlinks developed through collaborations and competitions.
In addition, there are other causes for negative changes in relevant search engine rankings:
Search engine updates (e.g. Google Penguin and Google Panda Update )
Manual actions for violations of search engine guidelines
Possible security vulnerabilities in the online presence (malicious code)
Negative SEO (e.g., damage to SEO success by competitors)
Wrong international orientation
The website is not responsive
Problems with the SSL certificate (“not secure”)
User intentions and EAT are no longer fulfilled