How to assess the quality of your customer relationship
Posted: Sun Apr 20, 2025 10:07 am
So far, we've covered the theory of customer relationships. Now, let's look at how it works in practice. But is there a single, reliable best practice for developing customer relationships? Unfortunately, no. In fact, developing customer relationships is more art than science.
However, there are indeed indicators, communication channels and techniques that can be deployed to effectively maintain a quality customer relationship.
For example, regardless of the chosen course of action, a good customer relationship always begins by establishing customer profiles based on all the touchpoints in the customer's purchasing journey. Then, we monitor and analyze information from two main categories: consumer attitude and behavior.
1. Customer relationship: consumer attitude
Customer attitude encompasses all the thoughts and opinions your rcs data malaysia customers have about their entire experience with your brand. That's why you should strive to get accurate and honest feedback from your customers on every aspect of your business, from the product itself to the quality of customer support interactions.
For example, this information can be collected through regular satisfaction surveys. Otherwise, any digital feedback mechanism has its merits, whether it's online reviews or simply direct communication with customers through their preferred communication channels.
However, there are indeed indicators, communication channels and techniques that can be deployed to effectively maintain a quality customer relationship.
For example, regardless of the chosen course of action, a good customer relationship always begins by establishing customer profiles based on all the touchpoints in the customer's purchasing journey. Then, we monitor and analyze information from two main categories: consumer attitude and behavior.
1. Customer relationship: consumer attitude
Customer attitude encompasses all the thoughts and opinions your rcs data malaysia customers have about their entire experience with your brand. That's why you should strive to get accurate and honest feedback from your customers on every aspect of your business, from the product itself to the quality of customer support interactions.
For example, this information can be collected through regular satisfaction surveys. Otherwise, any digital feedback mechanism has its merits, whether it's online reviews or simply direct communication with customers through their preferred communication channels.