Cos’è l’influencer marketing?
Posted: Tue Apr 22, 2025 4:57 am
Although the term has now entered common usage, it is important to specify some characteristics of this particular marketing strategy.
In short, it's about taking advantage of the audience created by a social personality , especially if it's a niche audience that's strongly oriented toward our business sector.
The strength of this strategy lies in the authority accurate mobile phone number list that the influencer has consolidated in a specific area .
This authority increases the trust of his followers when the person in question endorses or sponsors a product related to the target market.
Influencer Marketing Today
As with “traditional” marketing, positioning is essential for influencers too.
For this reason, at the dawn of this practice, the pioneers of this marketing technique had an easier life than they do today.
The niches were almost all empty and you just had to get there first (and have a bit of talent and luck) to capture your community and start monetizing sponsored videos or articles.
An example above all? Chiara Ferragni!
She has built an empire positioning herself in Italy among the first and most well-known fashion bloggers (a very good choice considering her current turnover).
The mechanism behind the success of the influencer marketing strategy is rather banal: social approval .
People are biologically programmed to be influenced in their choices by what were once called Opinion Leaders, and a large part of sociology has extensively and exhaustively analyzed this phenomenon.
But the fortunes of a given influencer, precisely by virtue of this mechanism, can be fluctuating.
This is because positioning (whether of a brand or an influencer) is constantly threatened by the new.
Society changes and so do languages: a certain iconic aesthetic (photos taken in a certain way: think of selfies, ed.) can be completely abandoned by the younger segment of the population due to the emergence of new techniques or aesthetics.
The PROS of influencer marketing
The data proves this strategy right: well established on Instagram , it is starting to appear on more platforms and in more types of media.
TikTok, Twitch, Snapchat further segment niches into hyper-specific user types. Gold for targeting actions !
A recent research shows that among the top marketing experts there is a widespread belief that the ROI generated by influencer marketing actions is equal to or superior to other techniques . The sample interviewed then stated that they want to increase their budget allocated to this particular strategy in the coming years.
In short, it's about taking advantage of the audience created by a social personality , especially if it's a niche audience that's strongly oriented toward our business sector.
The strength of this strategy lies in the authority accurate mobile phone number list that the influencer has consolidated in a specific area .
This authority increases the trust of his followers when the person in question endorses or sponsors a product related to the target market.
Influencer Marketing Today
As with “traditional” marketing, positioning is essential for influencers too.
For this reason, at the dawn of this practice, the pioneers of this marketing technique had an easier life than they do today.
The niches were almost all empty and you just had to get there first (and have a bit of talent and luck) to capture your community and start monetizing sponsored videos or articles.
An example above all? Chiara Ferragni!
She has built an empire positioning herself in Italy among the first and most well-known fashion bloggers (a very good choice considering her current turnover).
The mechanism behind the success of the influencer marketing strategy is rather banal: social approval .
People are biologically programmed to be influenced in their choices by what were once called Opinion Leaders, and a large part of sociology has extensively and exhaustively analyzed this phenomenon.
But the fortunes of a given influencer, precisely by virtue of this mechanism, can be fluctuating.
This is because positioning (whether of a brand or an influencer) is constantly threatened by the new.
Society changes and so do languages: a certain iconic aesthetic (photos taken in a certain way: think of selfies, ed.) can be completely abandoned by the younger segment of the population due to the emergence of new techniques or aesthetics.
The PROS of influencer marketing
The data proves this strategy right: well established on Instagram , it is starting to appear on more platforms and in more types of media.
TikTok, Twitch, Snapchat further segment niches into hyper-specific user types. Gold for targeting actions !
A recent research shows that among the top marketing experts there is a widespread belief that the ROI generated by influencer marketing actions is equal to or superior to other techniques . The sample interviewed then stated that they want to increase their budget allocated to this particular strategy in the coming years.