Consumers love personalization and demand it
Posted: Tue Apr 22, 2025 5:19 am
You can A/B test your email content to see what resonates best with your audience. Once your prospect opens your email, you have to do the hard work of convincing them to take action. And you’ll need the best content to achieve that.
There are many aspects of email content that you can test. They include:
Content Type: This will depend on your goals. For example, if you want feedback, you should A/B test different types of surveys.
Tone: The tone you adopt will depend on your brand, audience, and demographics. How you speak to Gen Zers will be different than how you speak to Boomers. You can A/B test how professional or personal you want to sound. Or how positive your tone should be.
Length: How long should your copy be? The length of your email is important to help you reach apparel company database your goals. Make sure to A/B test whether your audience likes long or short copy.
Personalization
One of the oldest personalization practices is to address recipients by their first name. You can run an A/B test to figure out the best place to include their names. Some brands prefer to include the recipient's name in the subject line, while others reserve it for the body of the email. Testing lets you know where to include the name in your copy.
But personalization has evolved beyond that stage. Today, customers provide brands with too much data. If you have enough data about your customers, you should leverage it to create more personalized content.
There are many aspects of email content that you can test. They include:
Content Type: This will depend on your goals. For example, if you want feedback, you should A/B test different types of surveys.
Tone: The tone you adopt will depend on your brand, audience, and demographics. How you speak to Gen Zers will be different than how you speak to Boomers. You can A/B test how professional or personal you want to sound. Or how positive your tone should be.
Length: How long should your copy be? The length of your email is important to help you reach apparel company database your goals. Make sure to A/B test whether your audience likes long or short copy.
Personalization
One of the oldest personalization practices is to address recipients by their first name. You can run an A/B test to figure out the best place to include their names. Some brands prefer to include the recipient's name in the subject line, while others reserve it for the body of the email. Testing lets you know where to include the name in your copy.
But personalization has evolved beyond that stage. Today, customers provide brands with too much data. If you have enough data about your customers, you should leverage it to create more personalized content.