Develop a persona for each segment
Posted: Tue Apr 22, 2025 5:20 am
Demographic segmentation
Here, buyers are classified based on characteristics such as age, gender, religion, education level, employment status, employer name, income, interests and preferences, and so on. In simple words, demographic segmentation focuses more on the socioeconomic and personal characteristics of the customers.
Psychographic segmentation
In psychographic segmentation, consumers are divided into smaller groups based on their personality traits. For example, if you run a fashion brand, your customers can be classified as ethnic fashion, sportswear, western wear, and so on.
Micro-segmentation strategies
Now that we have looked at microsegmentation and its various categories, it is time to learn how to art director email list implement some microsegmentation strategies.
Create your segments
Defining your segments is the first step towards creating an effective microsegmentation marketing strategy. To do this, you will first need to collect data about your customer base. The data can come from multiple sources, such as your customers' social media profiles, customer surveys , web forms, and transaction data.
Once you have collected your data, you should examine it for any trends, patterns, or observations that can help you divide your customer base into smaller groups.
Once you have defined your segments, it’s time to create a persona for each of them. A customer persona is a hypothetical individual who represents a particular segment. To create a customer segment, you need to define the common characteristics that each member of the segment shares, such as demographics, purchasing behavior, and more. The best approach is to base user personas on proper user research.
Here, buyers are classified based on characteristics such as age, gender, religion, education level, employment status, employer name, income, interests and preferences, and so on. In simple words, demographic segmentation focuses more on the socioeconomic and personal characteristics of the customers.
Psychographic segmentation
In psychographic segmentation, consumers are divided into smaller groups based on their personality traits. For example, if you run a fashion brand, your customers can be classified as ethnic fashion, sportswear, western wear, and so on.
Micro-segmentation strategies
Now that we have looked at microsegmentation and its various categories, it is time to learn how to art director email list implement some microsegmentation strategies.
Create your segments
Defining your segments is the first step towards creating an effective microsegmentation marketing strategy. To do this, you will first need to collect data about your customer base. The data can come from multiple sources, such as your customers' social media profiles, customer surveys , web forms, and transaction data.
Once you have collected your data, you should examine it for any trends, patterns, or observations that can help you divide your customer base into smaller groups.
Once you have defined your segments, it’s time to create a persona for each of them. A customer persona is a hypothetical individual who represents a particular segment. To create a customer segment, you need to define the common characteristics that each member of the segment shares, such as demographics, purchasing behavior, and more. The best approach is to base user personas on proper user research.