However, choosing the right tools and collecting data will not give you all the benefits of lead tracking. To generate actionable recommendations, you need to analyze the data you get from your tools.
For example, your lead tracking software might identify a decrease in the click-through rate of your call to action. So, to understand what you can do to change this, you can check your website heat map.
Lead Tracking
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If you see that a part of your website is getting a lot of attention from your contacts, you will move your CTA there instead.
You can also use this click data and website heatmap data for effective terminology management that helps increase conversions. For example, if you have a low CTA click-through rate on one page, you can check heatmaps of other pages to see high school senior mailing list which CTAs are getting your leads’ attention. You would eliminate the CTA that doesn’t generate results and keep the one that does.
If you view all your data from call tracking and UTM, you can also determine which platforms generate the most leads for you and double them.
Share data with other departments
You should share your lead tracking data with other departments in your business. After all, lead tracking data provides excellent information for many departments in a business. Overall, sharing data can help your business with conversions.
For example, data such as click-through rates and website heat maps should be shared with web design managers . This will help ensure that the team creates a site that converts.
Website heatmap data can also be shared with your sales team. For example, if your sales team knows that website visitors frequent specific product feature information on a page, they can guide them with that information when talking to prospects about the product. This can help increase their chances of converting the prospect .