Re-Engaging Dormant Leads with Targeted SMS Campaigns
Posted: Tue May 20, 2025 3:16 am
Every business accumulates dormant leads—prospects who once showed interest but stopped engaging. SMS marketing offers a powerful channel to re-engage these cold leads and bring them back into your funnel with targeted, personalized messages.
Start by identifying inactive contacts in your SMS list who haven’t interacted in a set period, such as 30 or 60 days. Then segment them for a reactivation campaign.
Craft messages that reignite interest, such as, “We miss you! Here’s 20% off your next purchase,” or “Still interested in [product]? Reply YES for a special offer!”
Use personalization to remind leads of what facebook phone number list they showed interest in, making your message feel more relevant.
Incorporate urgency or exclusivity to create a compelling reason to act quickly.
You can also ask for feedback to re-establish communication, such as, “How can we help you today? Reply with your thoughts.”
Keep the tone friendly and non-intrusive—this helps rebuild trust without coming across as spam.
Track who responds and re-segment them for further nurturing based on their renewed activity.
Re-engaging dormant leads via SMS can yield high returns with minimal effort, turning lost opportunities into converted customers.
Start by identifying inactive contacts in your SMS list who haven’t interacted in a set period, such as 30 or 60 days. Then segment them for a reactivation campaign.
Craft messages that reignite interest, such as, “We miss you! Here’s 20% off your next purchase,” or “Still interested in [product]? Reply YES for a special offer!”
Use personalization to remind leads of what facebook phone number list they showed interest in, making your message feel more relevant.
Incorporate urgency or exclusivity to create a compelling reason to act quickly.
You can also ask for feedback to re-establish communication, such as, “How can we help you today? Reply with your thoughts.”
Keep the tone friendly and non-intrusive—this helps rebuild trust without coming across as spam.
Track who responds and re-segment them for further nurturing based on their renewed activity.
Re-engaging dormant leads via SMS can yield high returns with minimal effort, turning lost opportunities into converted customers.