By 2025, the influencer economy has matured into a two-way collaboration model.
Creators are co-developing products with brands (e.g., skincare, apparel, digital goods)
Brands sponsor community events, not just posts
Nano and micro-influencers offer higher engagement and trust than celebrity influencers
Actionable Tip: Focus on long-term relationships with creators whose values align with your brand. The ROI is much higher.
36. Local and Hyperlocal Marketing Re-Emerges
While digital is global, local relevance is booming again thanks to mobile search, small business email address GPS, and local business integrations.
Tactics to Watch:
Local SEO: Optimize for “near me” voice searches
Geo-targeted ads: Facebook, Google, and TikTok allow targeting by zip/postal code
Google My Business: Enhanced features now include video Q&A, bookings, and community interaction
Pro Tip: Local content marketing (e.g., blog posts about local events) builds both SEO and community goodwill.
37. The Rise of Digital Twins in Marketing
A digital twin is a virtual replica of a physical product, service, or even person—used for testing, simulation, or user engagement.
Retail: Users preview furniture or outfits virtually in their homes
Events: Attendees can explore digital venues in advance
Training: Digital twins of processes for staff onboarding or customer self-service
Why It Matters: Reduces friction, increases confidence, and drives conversion before real-world interaction even occurs.