Segment Your Audience
Posted: Tue May 20, 2025 10:12 am
Just like email marketing, segmentation improves relevance and engagement. Group your audience based on criteria like:
Location
Interests
Purchase behavior
Stage in the sales funnel
Use labels or CRM integration to manage these segments effectively.
Creating a WhatsApp Marketing Campaign
Once you’ve set up your tools and gathered a contact list, it’s time to start small business email address your first campaign. Here’s a step-by-step guide:
Step 1: Define Your Goal
What do you want to achieve? Common goals include:
Announcing new products
Sending promotional offers
Conducting surveys
Providing customer support
Gathering feedback or reviews
Step 2: Craft a Compelling Message
WhatsApp messages are short and direct. Make sure your message is:
Personalized: Use the person’s name if possible.
Clear: Keep it concise and focused on one call-to-action.
Engaging: Add emojis, images, or videos to grab attention.
Actionable: End with a strong CTA (e.g., "Click here to buy now", "Reply YES to get your discount").
Step 3: Schedule and Send
Location
Interests
Purchase behavior
Stage in the sales funnel
Use labels or CRM integration to manage these segments effectively.
Creating a WhatsApp Marketing Campaign
Once you’ve set up your tools and gathered a contact list, it’s time to start small business email address your first campaign. Here’s a step-by-step guide:
Step 1: Define Your Goal
What do you want to achieve? Common goals include:
Announcing new products
Sending promotional offers
Conducting surveys
Providing customer support
Gathering feedback or reviews
Step 2: Craft a Compelling Message
WhatsApp messages are short and direct. Make sure your message is:
Personalized: Use the person’s name if possible.
Clear: Keep it concise and focused on one call-to-action.
Engaging: Add emojis, images, or videos to grab attention.
Actionable: End with a strong CTA (e.g., "Click here to buy now", "Reply YES to get your discount").
Step 3: Schedule and Send