Prioritize Accessibility in Mobile Marketing
Posted: Tue May 20, 2025 10:53 am
Make sure your mobile campaigns are accessible to all users, including those with disabilities.
Accessibility Best Practices:
Use sufficient color contrast for readability.
Ensure text can be resized without breaking layouts.
Provide captions for videos.
Design forms that are easy to navigate with screen readers.
Use clear and simple language.
Accessible mobile marketing not only expands your audience but also small business email address demonstrates social responsibility.
Step 57: Monitor Mobile Marketing KPIs Closely
Track specific mobile marketing KPIs to measure and optimize campaign performance.
Key Metrics Include:
SMS open and click-through rates
Mobile app retention and uninstall rates
Conversion rates from mobile landing pages
Push notification engagement
Mobile ad impressions and cost per acquisition (CPA)
Use tools like Google Analytics for Firebase, Braze, or MoEngage for detailed mobile analytics.
Accessibility Best Practices:
Use sufficient color contrast for readability.
Ensure text can be resized without breaking layouts.
Provide captions for videos.
Design forms that are easy to navigate with screen readers.
Use clear and simple language.
Accessible mobile marketing not only expands your audience but also small business email address demonstrates social responsibility.
Step 57: Monitor Mobile Marketing KPIs Closely
Track specific mobile marketing KPIs to measure and optimize campaign performance.
Key Metrics Include:
SMS open and click-through rates
Mobile app retention and uninstall rates
Conversion rates from mobile landing pages
Push notification engagement
Mobile ad impressions and cost per acquisition (CPA)
Use tools like Google Analytics for Firebase, Braze, or MoEngage for detailed mobile analytics.