Chinese used to see to be tired of naked advertisement and showing off. So, even after reading a lot about each specific company, finding a lot of information and feedback from the other people, they still need the evidence that you really know their needs and can prove it. Posting some foreigners’ pictures could help to attract them but show that you successfully in China with Chinese clients. E.g. if your business is about helping the Chinese recent graduates to get a higher degree abroad, publish some real stories and class in pictures of them in all of your official accounts. In China most of the time beautiful story should go along the business, make an advantage of this.
Create high-quality content
One of the main reasons why Chinese prefer Western brands is cyprus telegram number strong belief that foreigner companies can provide a better quality suppliers. If not quality or personalization, there’s no point for them to choose your or any other overseas supplier. Actually, the price isn’t the problem for most of the potential clients but they should know exactly what they’re paying for and why they should choose specifically your brand.
It’s extremely important that every single web-page, article and picture should be very clear, visible and in a good quality. This is what makes the first impression and arouse their interest to know more and finally choose exactly your offer among all of the other competitors.
In addition
Actually, re-branding and changing the current bad impression could cost you in a way more than the actual branding. Take care about positive feedback and e-reputation from the real beginning. The right branding strategy could pay off for itself very soon after you start.
MARKETING AGENCY IN CHINA
If you have any questions or need any help with representing your brand in China, don’t hesitate to contact us. We’re a marketing agency focusing specifically on digital in China. Save your time and money from the first day.
Create high-quality content
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