It is worth clarifying that we can pursue 2 or 3 objectives at the same time. The important thing is to understand that the more (and more challenging) objectives we pursue, the more resources we will have to allocate.
Having understood our company strategically and defined LinkedIn phone number lookup indonesia objectives that are in line with all the work we have done, it is time to understand who we are going to speak to.
In my experience, there is no such thing as communication that goes in just one direction. I mean, just because we run a campaign that specifically aims to find the best professionals to apply for a position doesn't mean that we're not going to avoid potential clients or investors seeing our communication and that it also communicates something to them.
So, in these hybrid algorithms, we need to understand that everything we do communicates and that it is important to be super detailed both for our target and for what is not the target at that moment.
Well, as I said, there are chances to choose two or three objectives, therefore we can also work with two or three audiences.
On LinkedIn in particular we can find many audiences:
The initiator – The person who starts looking for a solution to a problem that the company is experiencing
The decision maker – The one who will see if your company is trustworthy and will make the decision to move forward with the purchase
The applicant – The professional you are looking for to apply to your company
The Investor – The person who is going to study your company to see if they should invest or not
The VC Fund Analyst – The person who will thoroughly analyze your company to recommend you or not in a fundraising process
Press – Media people who are going to investigate your company either for an ongoing story or to get one (many journalists look for a company page to get information about the company)
Partners – A Manager, CEO, HR or head of alliances may be looking at your company to generate a partnership
Choosing these audiences well, designing a funnel and generating specific content is a very big part of this process, even Audiences is the longest topic, so to detail it more I will put together a post at another time.