Recession-proof Marketing
Posted: Sun Dec 22, 2024 4:37 am
So, you want to produce videos. Where you begin depends on whether you wish to make it in-house or outsource it. There are benefits to either. If you're going to create in house content, you will need to invest in various camera equipment, or hire it from a reputable company that can give you first preference when it comes down to it. You'll need a camera, tripod, lighting kit, microphone(s) and a backdrop. It is worthwhile if you need to create a high volume of video content and can employ someone full time, or hire a team to assist you. To have the entire process managed and completed on your behalf, we highly recommend that you outsource your videography to ensure top quality with minimal hassle and drawbacks.
You will need to consider the needs of your business and the kind of video content you'd like to create. What goes into covering an event, for instance, is vastly different from creating onbo phone number databases arding videos. These factors influence the needs of your crew and will inform them as to image, audio, lighting and editing options. These technological aspects need to be factored into the creative part of video content, guided by the plans put in place. The final step in the trilogy of video production is in its distribution. In other words, to produce videos you need to plan, create and share videos.
Creating B2B Video Content in 2023
For B2B’s, most video content will need to be educational and informative for the audience, representing your brand well with the utmost professional delivery. It is proven that people prefer to watch rather than to read, and this no less true in this context. With videos, you can educate through personalised approaches that are far more effective. Your goals are as follows: Provide solutions with video by displaying emotive and experiential elements. That is the success strategy for this form of content. Before we explore the specifics of how to do that, let’s consider a B2B example - HubSpot:
HubSpot is a platform for businesses that helps them with marketing, sales, customer service and CRM software. In order to effectively connect with their customers, they assist with providing the necessary resources and support through their Academy - and through video content, conducting both very successfully. Their YouTube channel is one of their most successful social media channels, providing people at various stages of the buying process (sales funnel, or as they call it, the flywheel) with guides, case studies, podcasts, animations and testimonials. These videos vary in length from a few seconds to around 30 minutes long.
There is a lot to be learnt by B2B’s from this. HubSpot creates videos that target specific concerns, preferring to generate conversational engagement rather than high view counts. Businesses should be following suit, valuing engagement levels over all else, with niche content proving to be highly popular anyway. Another key takeaway is that of having a YouTube channel - Google reports that 65% of people use it when they need to solve a problem. This is backed up by the fact that over a billion hours of YouTube videos are viewed every day. It can be the source of evergreen content for your business.
You will need to consider the needs of your business and the kind of video content you'd like to create. What goes into covering an event, for instance, is vastly different from creating onbo phone number databases arding videos. These factors influence the needs of your crew and will inform them as to image, audio, lighting and editing options. These technological aspects need to be factored into the creative part of video content, guided by the plans put in place. The final step in the trilogy of video production is in its distribution. In other words, to produce videos you need to plan, create and share videos.
Creating B2B Video Content in 2023
For B2B’s, most video content will need to be educational and informative for the audience, representing your brand well with the utmost professional delivery. It is proven that people prefer to watch rather than to read, and this no less true in this context. With videos, you can educate through personalised approaches that are far more effective. Your goals are as follows: Provide solutions with video by displaying emotive and experiential elements. That is the success strategy for this form of content. Before we explore the specifics of how to do that, let’s consider a B2B example - HubSpot:
HubSpot is a platform for businesses that helps them with marketing, sales, customer service and CRM software. In order to effectively connect with their customers, they assist with providing the necessary resources and support through their Academy - and through video content, conducting both very successfully. Their YouTube channel is one of their most successful social media channels, providing people at various stages of the buying process (sales funnel, or as they call it, the flywheel) with guides, case studies, podcasts, animations and testimonials. These videos vary in length from a few seconds to around 30 minutes long.
There is a lot to be learnt by B2B’s from this. HubSpot creates videos that target specific concerns, preferring to generate conversational engagement rather than high view counts. Businesses should be following suit, valuing engagement levels over all else, with niche content proving to be highly popular anyway. Another key takeaway is that of having a YouTube channel - Google reports that 65% of people use it when they need to solve a problem. This is backed up by the fact that over a billion hours of YouTube videos are viewed every day. It can be the source of evergreen content for your business.