Jorge always ranked first for his business's main keyword.
In the eyes of anyone who works with SEO , or seeks success with digital marketing strategies, Jorge reached the highest point for his keyword. It was Jorge's pride and joy.
One day, however, while performing a search using his philippines whatsapp number keyword, he came across an unusual situation: inside a box there was a summary that briefly explained the meaning of that keyword .
And worst of all… the box was positioned above Jorge’s text.
The owner of the contents of that box was ranked seventh in the SERP. But by some kind of witchcraft, there he was, above Jorge and occupying two positions on the first page.
First place was no longer enough, now Jorge needed to conquer Google Position Zero.
Well, if you've already come across these boxes of responses called Featured Snippets, you can imagine what Jorge felt.
Or maybe you can imagine what Eduardo felt. He was not mentioned in the story, Eduardo is the owner of the blog that was ranked seventh and has now conquered the top position in the results page.
There is also the possibility that you don't feel like any of them, but you still have a burning desire in your heart to conquer that position, to reach the top of the results page.
That's exactly what you're going to learn today. We're going to break down what Feature Snippets are and how you can achieve Google Position Zero.
*My top three sources of information were: this video from Rob Bucci (CEO of STAT) , this analysis from Moz , and this amazing analysis from Ahrefs .