The difference between inbound and outbound marketing is all in the prefix: in and out . With inbound marketing, the customer “enters”, takes the approach action, you just have to wait to be contacted. Outbound marketing is the reverse process, you go out to “exit”, to start a direct action towards your potential customer to offer them your products or services.
There is no absolute best strategy over another, however, there are particular situations in which it is important to make the right choice.
In the previous paragraph we saw that SEO is the most “classic” and profitable inbound marketing activity. If your veterinary practice website is well positioned with the most strategic keywords, you have the possibility of being contacted every time a user from your city goes on Google looking for a professional like you.
It is he who, at the precise moment in which he needs it, comes into contact with you.
As for outbound marketing, however, you list email company in indonesia will agree that sponsoring your post on Facebook to show it to as many people in your city as possible has a completely different impact. In fact, consider the possibility that, in the best case scenario, your ad will be seen by a user who owns a pet. However, at this moment, they may not need you. It is also very likely that among the people reached by your campaign there are many who do not have any pets at home.
As you may have understood, every strategy has its natural limits. Think about the case in which it was impossible to reach the top positions in search engines due to too much competition. Or the situation in which you provide a service or offer a product so new that it is not yet known and therefore searched for on Google.
After seeing that advertising on Facebook is considered an outbound marketing activity, let's see some tips that can help a veterinarian like you to do it in the best way.
As a first point, I refer you to reading the FNOVI recommendations regarding veterinary advertising .
Here is now a practical tip that you can use to communicate better on Facebook.
Think with your customer's head, not your own.
When you think about an editorial plan, for example, don't dwell too much on the studies you've done. How many of your clients have ever asked you questions about your resume?
A completely different aspect concerns specializations and skills. It is reassuring for the client to know that you are familiar with a particular disorder and that you have treated similar cases in the past.
Posting photos of your friendly patients is almost guaranteed to get you a lot of likes , but what message are you sending?
Ask yourself this question:
Why would some of your clients never go to another vet? Or. What made clients from other practices leave them to seek your assistance?
In marketing, the answers to these questions are called “strengths.”
If you have proven that you are appreciated for a feature, it is likely that other users will do the same once they learn about it.
Avoid messages that are too commercial or even comparative. And don't waste time listing all the services you provide.
Inform how you do it. The “how” is the most important lever you have at your disposal to convince your readers.