Website content => Set up a WeChat Official Account (Service Account recommended)
Website navigation => WeChat Custom Menus
Landing pages => HTML5 Mini Sites
Email newsletter and blog articles => Publish WeChat Articles
Online Ads like Facebook => WeChat Ads
Telegram Groups => WeChat Groups
Now, let’s take a closer look at how to promote a brand on WeChat.
WeChat Advertising
In terms of paid strategies, there are five options on WeChat, which indian whatsapp number we have described in great detail here. WeChat Ads allow precise according to the users’ location, behavior, preferences, and more.
WeChat Moment Ads: appear in users’ Moments feed, blend with personal content, “organic” feel
WeChat Official Account Ads: appear articles or posts by Official Accounts, effective targeting
WeChat Video Account Ads: appear in feeds of users following video accounts, highly visual
WeChat Mini-Program Ads: additional services and functionalities within WeChat ecosystem
WeChat Search Ads: sponsored listings in WeChat’s search results
And what about paid and organic strategies for foreign businesses?
WeChat Marketing
Our colleague Ivy has recently put together a designated WeChat marketing guide with all the details.
The key strategies to promote brands on WeChat are:
Content marketing
Influencer collaboration
Loyalty programs
Let’s take a closer look.
WeChat Official Accounts
Official Accounts are basically a must for larger and medium-sized brands, both foreign and domestic. They offer structured and scalable marketing options to reach a larger audience through:
Organic content: articles (similar to blog posts) and posts
Menu customization: links to promotions, customer support, etc.
WeChat Channels: live streaming and short-form videos
Mini Programs: additional services like loyalty programs (often used in China for cafes, restaurants, etc.)
WeChat Pay: for easy payment
WeChat Groups: audience engagement
Influencer collaborations: build trust
QR Codes: drive traffic to Official Account
Search: Optimize your content