Reach your target audience
Posted: Sun Dec 22, 2024 5:10 am
The brand also let the exposure of Apodaca’s video take its natural course and was careful not to rush into the space Apodaca created, preserving the reason the video went viral, which was its spontaneous and carefree nature.
What does this example tell us about the relationship between social signals and search ranking? Strictly speaking, social signals do not directly influence search performance. However, good content does generate exposure in the form of shares. If enough people share your content, high-authority websites are likely to feature your brand and link to your website. These links influence your search ranking.
Don't worry. You don't need to be on every social russian email list media platform. Just determine where your target audience is and start from there.
After all, we all know that just because you're putting content out there on the web doesn't mean the right people are seeing it.
For example, if you teach an online course on business analysis and share it in a group for creative writers, you shouldn't expect the content to gain traction. Instead, it will be completely ignored because it has no value to the members of that group.
However, show the same content to a group of consultants and watch them tell their friends about it. You’ll get even more traction if you share it with a more targeted group, say, business analysts, because these are the people most likely to be interested in that course.
The point is that no matter how amazing and shareable your content is, if it doesn't reach the right audience, it's worthless. Determine your target audience (the people you hope will see and share your content) and make sure they see it. If it's good enough, it will quickly gain traction.
Increase brand searches
When you're putting a lot of effort into getting your website to rank, you also need to be careful not to neglect your social profiles. When people search for businesses using branded keywords, Twitter or Facebook pages often show up in the top results. Here's what a search for "IKEA" looks like:
You’ll notice that IKEA’s global and US pages are both in the top four search results for the brand search “IKEA.” This didn’t happen by accident. Both pages have over 30 million likes and thousands of mentions, implying that social media activity can indirectly affect search ranking.
Why would you want your social media pages to rank if your website is already at the top of the results? People searching for brands are already interested in their products. While your website may provide plenty of information, you tend to update your social media pages more frequently, whether it's to introduce a new product or announce a flash sale.
Posting meaningful content on your social media accounts will give you more reasons to engage with your followers , which in turn will drive brand searches for your business.
Final Summary
Social media signals do not directly affect the rankings of business sites. However, they can influence how the public perceives your brand, which influences how Google ranks your site.
The first way to use social signals to improve your rankings is to create shareable content. When more people share your content, your brand gains exposure and catches the attention of high-authority websites. These websites can then link to your site and allow your site to benefit from their domain rating.
Secondly, publishing content specifically for your target audience will ensure that your message reaches users who are likely to appreciate and share it. This increases site traffic, which is another factor that Google uses to rank search results.
Finally, a strong social media presence can help your business perform better in branded searches. When people search for brands, it is an indication of their interest in what you have to offer. Maintaining active social media pages will give these users a different view of your brand and offer them access to frequent updates.
So, from now on, work on getting shares, likes, and comments. Create shareable content that reaches your target audience and builds trust in your brand.
What does this example tell us about the relationship between social signals and search ranking? Strictly speaking, social signals do not directly influence search performance. However, good content does generate exposure in the form of shares. If enough people share your content, high-authority websites are likely to feature your brand and link to your website. These links influence your search ranking.
Don't worry. You don't need to be on every social russian email list media platform. Just determine where your target audience is and start from there.
After all, we all know that just because you're putting content out there on the web doesn't mean the right people are seeing it.
For example, if you teach an online course on business analysis and share it in a group for creative writers, you shouldn't expect the content to gain traction. Instead, it will be completely ignored because it has no value to the members of that group.
However, show the same content to a group of consultants and watch them tell their friends about it. You’ll get even more traction if you share it with a more targeted group, say, business analysts, because these are the people most likely to be interested in that course.
The point is that no matter how amazing and shareable your content is, if it doesn't reach the right audience, it's worthless. Determine your target audience (the people you hope will see and share your content) and make sure they see it. If it's good enough, it will quickly gain traction.
Increase brand searches
When you're putting a lot of effort into getting your website to rank, you also need to be careful not to neglect your social profiles. When people search for businesses using branded keywords, Twitter or Facebook pages often show up in the top results. Here's what a search for "IKEA" looks like:
You’ll notice that IKEA’s global and US pages are both in the top four search results for the brand search “IKEA.” This didn’t happen by accident. Both pages have over 30 million likes and thousands of mentions, implying that social media activity can indirectly affect search ranking.
Why would you want your social media pages to rank if your website is already at the top of the results? People searching for brands are already interested in their products. While your website may provide plenty of information, you tend to update your social media pages more frequently, whether it's to introduce a new product or announce a flash sale.
Posting meaningful content on your social media accounts will give you more reasons to engage with your followers , which in turn will drive brand searches for your business.
Final Summary
Social media signals do not directly affect the rankings of business sites. However, they can influence how the public perceives your brand, which influences how Google ranks your site.
The first way to use social signals to improve your rankings is to create shareable content. When more people share your content, your brand gains exposure and catches the attention of high-authority websites. These websites can then link to your site and allow your site to benefit from their domain rating.
Secondly, publishing content specifically for your target audience will ensure that your message reaches users who are likely to appreciate and share it. This increases site traffic, which is another factor that Google uses to rank search results.
Finally, a strong social media presence can help your business perform better in branded searches. When people search for brands, it is an indication of their interest in what you have to offer. Maintaining active social media pages will give these users a different view of your brand and offer them access to frequent updates.
So, from now on, work on getting shares, likes, and comments. Create shareable content that reaches your target audience and builds trust in your brand.