Briefly about the theory of generations

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Based on the testing results, choose the most successful strategies, creatives, targetings and use them. But do not forget to form new hypotheses and test them to keep campaigns up to date and not wait for creatives to burn out.Until recently, Generation Z was regularly featured in the headlines of the world's media and specialized marketing publications. But now new players are japan telegram database entering the scene - alpha children. Yes, they are still too young, and the final decision on the purchase is made by adults, but the generation of the future has several features that distinguish it from the crowd. Today we will talk about how to attract the attention of alphas and interest them in your product. Of course, not forgetting about the norms of legislation on the issues of "Protection of minors from abuse of their trust and lack of experience in advertising" ( Article 6 of the Federal Law "On Advertising" ).



What Sellers Need to Know About Alpha Kids

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Briefly about the theory of generations
The general interest in dividing people into generations appeared after the development of the "Strauss-Howe Theory". Two American historians, a writer and a publicist, united in the 80s of the last century to eventually write key books:

"Generations: A History of America's Future, 1584-2069"
"The Fourth Turning: An American Prophecy."
Baby boomers, millennials, and generation Z first appeared here. Alphas, people born after 2011–2013, also appear in the works. As of 2023, they are 10–12 years old — schoolchildren actively studying the world around them.

Although the theory itself is open to doubt, is abstract and lacks a serious evidence base (for example, why exactly these time frames were chosen), at least six independent studies have been devoted to the study of Generation Z: