How to analyze competitors' advertising for free?

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Offer corporate training. This can work as follows: your specialists train employees of the client's Internet marketing department. For example, they can tell about effective ways to increase the effectiveness of advertising, help optimize the work of campaigns, the site, etc. This service can be offered from the point of view of benefit to the client - their employees will work more efficiently, interaction with your agency will become more qualitative, positive results from advertising can be achieved faster.


Create educational materials: articles, latvia telegram database podcasts, videos, checklists, etc. The main topic is advertising and its formats. For example, you can blog on Yandex Zen or publish podcasts on Yandex Music, where you will cover news and give useful tips that will help simplify the lives of other specialists. To earn money on your intellectual property, you can provide some materials for a paid subscription, and distribute some without restrictions.

Even if you choose a completely free format, you can still increase your income, because the agency's audience will expand, and a large number of potential clients will appear.
Training can be used to attract leads. A popular scheme is to first invite a user to a free webinar and then offer a discount on purchasing agency services.