Look at customer engagement with previous emails

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Segment your contact lists Sending mass emails requires analyzing your audience , grouping people with common characteristics. You can use platforms like MDirector to create advanced lists , filtering contacts based on their product preferences, locations, or specific needs. Demographics : Divide your customers by gender, age or location so that your personalized mass emails reach a successful conclusion based on your email marketing campaign. Purchasing Behaviors : This allows you to identify interest levels and send targeted content to those who have shown the most engagement. Send mass emails: abandoned cart Position in the conversion funnel : Segmentation based on the customer lifecycle helps you tailor messages based on whether the customer is a new customer, a returning customer, or one at a specific point in time of purchase. Personal interests : Analyze individual customer interests, such as preferences and lifestyles.


For example, in a clothing e-commerce, you gmail mailing list can identify customers interested in a specific product and send campaigns focused on that item. Purchase History : Offering discounts on products that customers have already purchased or visited on your website can help drive future purchases. Keep contact lists clean To maximize the success of a campaign, make sure your contacts are up to date . This means removing any contacts that have bounced or unsubscribed from your database , a process that can be managed automatically with tools like MDirector. In order to send mass emails it is necessary to have an updated database.Take care of your reputation as a sender Sender authenticity is key to getting emails to the inbox instead of spam. Use a trusted domain ,, and set up authentications like SPF and DKIM. With MDirector you can customize the sender with a name@yourcompany.