Examples of effective storytelling with data

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Having a platform like Sprout and features france b2b leads like My Reports can be the boost your organization needs to tell an impactful data story. Sprout can help you collect, parse and analyze insights from multiple sources and can act as an integrated source of truth for all of your marketing efforts. Tools like My Reports make building reports and visuals easy, leaving you more time to focus on the overall data story you want to share. Let quality social tools handle the minutiae so you can dive into your creativity.

Get inspired with these data storytelling examples:

1. User Interviews
The State of User Research 2023 report by User Interviews uses conversational language in the report copy and has informative illustrations throughout, along with a clickable table of contents to keep the audience engaged. The page layout encourages easy scrolling, and sidebars offer extra context.

A portion of the State of User Research 2023 report showcasing a chart in the form of a globe that shows a breakdown of where survey responses came from.

2. The Pudding
As a publication that specializes in data journalism, The Pudding is a prime example of data-driven storytelling. In The Largest Vocabulary in Hip Hop, the Pudding sorts popular rappers by the amount of unique words they’ve used in their tracks.

The interactive artist map from The Pudding’s Hip Hop Vocabulary piece, featuring artists who used less than 3,000 words on the left and artists who used over 7,000 on the right.