Link promotion
All work with links is included in the external SEO section. Buying, placing manually, managing an existing link profile - everything is here.
We recently published our final guide to links in SEO , so we won’t repeat ourselves too much and will only describe the most important facts.
Link profile in Yandex Webmaster
Link profile in Yandex Webmaster
Be sure to have a diverse link profile. Never place links only with commercial anchors. It is normal for a “natural” profile to have links from social networks, anchorless links, and even from not very relevant sites. However, it is better to leave the latter for emergencies and never place them on sites that are not thematic for you intentionally.
Link profile from Megaindex
Link profile from Megaindex
Don't forget about links from social networks. Although they don't give you any weight, they are important for SEO. Especially if these links have transitions.
Speaking of the latter, always try to place links in places where they will be clicked. A link from a worse site but with a lot of clicks will give more benefit than a link from a cool site but without clicks.
We have described everything in more detail in our detailed guide, so please read it, the link is above.
The main thing here is not to confuse it with host factors.
In general, this group of ranking factors includes gambling data vietnam phone number that concerns the site server. Specifically:
Server response time - should be as low as possible
Where is the server located - the closer to the user, the better
Server capabilities - here the equipment and how the server "pulls" the load are important. the better - the more stable the site works
Hosting uptime — how often the host is unavailable. Ideally, uptime should be at least 99.9%
IP neighbors - if you are not using a dedicated one, it would be good to know. Being next to an adult site or online casino will not lead to anything good.
How resistant is the hosting to attacks - well, of course, this does not directly affect SEO, but it is better to take this point into account. Suddenly, they decide to start a DDOS attack on your or neighboring hosting sites and it will be unpleasant if the hoster cannot repel it. This can also affect positions.
Checking server response time
Checking server response time
As part of external SEO work, a specialist must necessarily work through the list outlined above.
Reviews and Crowd Marketing
Reviews are needed both about the company and about the promoted site itself. Yandex allows you to write reviews directly on the site itself if you use Yandex Browser. Otherwise, you can write a review from your Yandex account.