According to a survey conducted by MM Research Institute in August 2024, awareness of foldable smartphones in Japan has reached about 75%, but only about 30% have expressed an intention to purchase one. ZTE Japan conducted a user survey to understand the reasons for not purchasing. As a result, two issues emerged: "price" and "concerns about durability." Concerns about durability include many people's concerns about deterioration of the foldable part due to repeated opening and closing.
Therefore, the company has significantly improved the durability of its new product, the nubia Flip 2, compared to the previous model. The flatness of the fold has been improved by 25%, resulting in a flatter shape, and italy whatsapp number data the durability of the hinge has also been strengthened, with the device designed to withstand 300,000 openings and closings. for 10 years even if it is opened and closed 100 times every day. The screen is twice as resistant to scratches, and its shock resistance when dropped has been tripled. By highlighting these improvements, the company hopes to dispel the impression that the phone is fragile.
Another advantage is the high-quality main camera (50 megapixels) and front camera (32 megapixels). It also supports gesture shooting, so there's no need to ask others to take group photos. It also has a distinctive call recording function that works with calling apps such as the LINE app. It also has a function that allows you to turn on/off the announcement that sounds when recording starts, meeting the needs of users who don't want the other person to know that they're being recorded. It also has a variety of AI functions. Based around the brand slogan "Be Yourself," the company aims to enable users to express their individuality, and is particularly targeting young, trend-conscious consumers.
This means that the device can be used
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