"All respondents reported a decrease in the quality of our product, although there were no changes in the formula. It's just that we haven't implemented any innovations in all this time, while our competitors have done so and are ahead. And it was direct communication with clients that helped push us to change. Especially since they objectively evaluate both our product and third-party products."
Conclusions
Today, in the age of innovation, the market is constantly changing. "Competition makes us stronger" - this postulate no longer works. This was proven by Stanford University professor WilliA SIMPLE WAY TO ANALYZE COMPETITORS
Thanks to modern services, today it is very easy to analyze competitors. Competitor analysis with the development of an enlarged DIGITAL strategy will take from 1 to 2 hours.
Just follow our instructions!
1. Analysis of key queries in Yandex.Wordstat
Let's take "sale of children's toys" as an example.
We select the most "hot" key queries on your topic. Usually, we use the Yandex.Wordstat service to select words. We
use this service simply to select the most targeted - "hot" queries for us for further analysis.
"Hot queries" are phrases containing the words "buy", "cost", "price", etc.
For example, we overseas chinese in worldwide phone number data a toy manufacturer, so we select "buy toys wholesale from manufacturers" as a key query.
am Barnett.
Using the "Red Queen" model as an example, Barnett shows that competition encourages a company to "run faster", constantly accelerating the processes of implementing innovations and developments. Its competitors have to do the same. This leads to an acceleration of the development of the industry as a whole. But if the company "stops running", it will quickly lose its competitiveness and be left behind.
The main conclusion for the customer was the need for frequent communication with clients. They need to be able to listen and hear them, give them the opportunity to speak out. Use the product testing option we conducted more often, carefully analyze the information. Moreover, the financial costs are small, and the effectiveness can be higher than large-scale internal research.