9. The United States drives the most YouTube traffic

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YouTube advertising statistics
If you’re planning to run YouTube ads, you need to gauge the italy business email list platform’s advertising performance. Whether this involves looking into the ad revenue or the best ad formats, it’s essential to study a few vital YouTube advertising stats.

10. YouTube’s ad revenue crossed $30 billion in 2023
The platform’s annual ad revenue for 2023 amounted to $31 billion–up from the previous year’s $29.2 billion. This makes up 10.25% of Google’s global revenues.

bar chart showing the percentage share of Youtube's ad revenue among Google's total revenues
11. Consumers find YouTube ads to be more relevant than linear TV advertising
YouTube ad targeting capabilities create a highly tailored experience for the end user. According to a 2022 study, 59% of respondents agree that YouTube ads are more relevant than ads on linear TV or other streaming apps.

12. Vertical video can increase conversions per dollar
Vertical video—meaning video filmed and viewed in portrait mode, rather than landscape—has exploded in popularity on the platform since the launch of YouTube Shorts. People have been watching YouTube on a variety of screen sizes for quite some time. Now, marketers have the tools they need to optimize for mobile viewing.

Tailoring YouTube ads to adhere to content consumption preferences can drive a noticeable lift in ROI. Vertical creative assets delivered 10% to 20% more conversions per dollar on YouTube Shorts when compared to landscape assets.