Metrica report on users from social networks

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To set up such retargeting, the Metrica statistics service will help. You need to go to "traffic sources" - "social networks":



This segment will be used in ad settings for Yandex.Direct.

Retargeting for users by interests
Yandex.Audience will help you select users by singapore telegram database interests. Create an export of users who have already bought something, ordered something, or filled out forms. These are the people you need to target to increase conversion.

Next, already in Metrica, we set up a report on user interests (select the most relevant interest for you in advance).

Metrica Report on User Interests

When preparing texts, pay attention to what segment of users it will be used for. For each new category of users, it is better to prepare individual, narrowly focused content.

Retargeting the media advertising audience
This method will help you to re-capture the benefits of a media advertising campaign and attract users' attention to your product or service. Setting up such retargeting takes place in several stages:

Creating a pixel in Yandex.Audience.
Yandex.Audience pixels

Adding a special Pixel code to a media campaign.
Creating an ad using Yandex.Audience pixel