The role of transparency in crisis email campaigns

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Simple non-marketing winback email example from Chhapai subject line: [X] off, just for you! Body: We’re glad to have you back in our lives and our website. So we decided to do something we don’t usually do – add a discount coupon to our already great offer, just for you! Be sure to claim it before it expires in [X] days. CTA: I want to join! [Link to website shopping page]Freebie" win-back email example Who can resist a free gift? Hardly anyone, especially when it's a free sample of something they really want.

Case in point: Marsh’s customers loan data loved the freebies they offered so much that the brand’s sales jumped ,. The human aversion to losing something, even something trivial, is a driving factor in our decision-making process. Exploit this psychological hole in your marketing strategy to remind customers of your brand and entice them to come back.Freebie" Winback Email Template: This winback email example from pharmaceutical brand Wisp offers customers a free medical consultation with every order.

Another example of a successful win-back email from Wins (from ReallyGoodEmails) Subject: This one is from us! Body: We’re glad to have you back in our lives and our website. If you [insert reason] CTA: I want [freebie] [link to website shopping page] you can offer many different freebies. For example, customers are often unable to complete a purchase because of shipping costs.