Holiday email campaigns that boost engagement

[Rakibul200]

Contain Too Many Mistargeted CTAs in Your Emails The Paradox of Choice states that when people are faced with many options, they choose none. It’s common for real estate emails and real estate landing pages to contain a large number of listings, each with their own CTA. While this may seem like a good idea, it's not. It creates a lot of choices. Placing the CTA in the middle or in the upper left corner will work better.

Real estate email examples with moj data appropriate CTA. Real estate email examples with appropriate CTA. You are not using an email prefix. An email header is the summary text that follows the subject line. On mobile devices, pre-headers can help increase your open and click-through rates. Adding a prefix header to your email subject line can increase your open rate by up to and your click-through rate by at least .

Email header statistics. Email Pre-Header Statistics – Email Marketing Benchmark. Your subject line is boring. Your subject line determines whether someone opens your email. It also subtly determines how much attention they pay to your email content. A subtle way to increase your open and click-through rates is to personalize your subject line. Research shows that marketers who use personalization to make emails more relevant can increase click-through rates by up to .