What is DMA and why are Google (but also other companies like and Apple) involved?

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Google Analytics 4 ( GA4 ) is the latest version of Google's web analytics platform, officially launched in October 2020. The software provides a unified view of user behavior across all digital platforms, including websites, mobile apps, and IoT devices, thanks to the use of the user-centric data model . This means that the analysis is based on understanding individual djibouti business email list user behavior, rather than on the aggregation of website traffic data. Google has already started pushing users to switch to GA4, even though the previous version (Universal Analytics) will continue to be supported until July 1, 2023.


But the latest Analytics update also includes important new features , so it is essential to migrate your data as soon as possible. Let's see what they are and how to switch to GA4! GA4. What are the new features? Among the new features introduced in GA4, there is the analysis of user flows , which allows you to monitor the path of users through the website or app and identify any difficulties or opportunities for improvement. Compared to the previous version of the software, Analytics 4 has certainly made many steps forward; let's see, then, what the main new features consist of: Event Measurement Unlike Universal Analytics' page-based tracking model, GA4 is based on event measurement .