Vendors have less functionality available than sellers. For example, there is no access through the interface to Ozon's internal search phrase analytics; it can only be obtained upon request.
Not only manufacturers, but also sellers of goods can russia telegram number database place their products on the marketplace: from small b2c stores to the largest multichannel players, such as M-Video. Sellers use the marketplace as an additional promotion channel, while retaining control over marketing.
It may seem that there is no point in stores, especially large ones, going to the marketplace. After all, isn't it more profitable to spend the advertising budget on developing your own website, rather than a third-party platform? But selling goods is a traffic-based business, and Ozon provides access to 80 million users. Therefore, more and more stores are starting to use Ozon. Even such a large retailer as the M.Video-Eldorado group opened an online storefront on the marketplace in April 2020, but left Ozon at the beginning of 2021.
Promotion strategies on Ozon
Each brand has a general marketing strategy, which includes a promotion strategy on Ozon. At the same time, the marketplace provides the opportunity to work with all levels of the sales funnel and has tools that help both increase product recognition and stimulate sales.