What is inbound marketing?

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Some professionals (whatever their activity ) like to cover their work, the techniques they apply or their studies under a halo of mysticism surrounded by technical words and indecipherable acronyms. We like exactly the opposite: to make everything as understandable as possible for everyone .

That's why we don't want complex diagrams and convoluted uae email list explanations to be necessary to explain what inbound marketing is . It is a set of non-intrusive online techniques based on the generation of valuable content for users. That is, providing relevant information to website visitors to guide them through the purchasing process .

The goal is to attract them to a company in a natural way, without exerting pressure , in order to end up converting them into clients. The term arises from the need to differentiate it from traditional marketing that plagues us on a daily basis (pay-per-click advertising, telemarketing, indiscriminate email marketing...) and that has a decreasing effectiveness.

Unlike traditional marketing, where our actions are directed at a specific target audience, inbound marketing is a strategy that focuses its axis of action on the fictitious representation of the ideal client ( buyer persona ).

But what is the most notable difference between the two terms ? While traditionally, knowing the target audience in general was enough to develop actions, now we need to know every possible detail. In this way, we understand the customer better and it is easier to generate content to meet their needs , to help them in their purchasing process.