Here are the best heatmap tools and plugins for your WordPress website

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Microsoft Clarity is a great analytics tool that 's free and packed with features . With tools like heatmaps, scroll tracking, and click tracking, you can gain valuable insights into how your visitors are using your website.

At WPBeginner, we've found Clarity to be very helpful in understanding user behavior on our own branded websites. We appreciate that the tool automatically tracks each user session and provides detailed statistics right in your dashboard.

Some of the most outstanding features of this tool are the useful metrics that go beyond the standard analytics, such as:

Quickbacks: This feature identifies buttons that users mistakenly click, often due to small size or insufficient spacing between elements.
Excessive scrolling: Helps identify low-performing pages.
Scroll depth in percent: Here you can see which pages have been scrolled through to the end.
We found that Clarity is an excellent choice if you are looking for a tool that complements Google Analytics. You can easily connect it to Google Analytics and you don't have to switch between different platforms.

For more information about Microsoft Clarity and how to use it, list of india cell phone number heck out our tutorial on installing Microsoft Clarity Analytics in WordPress .


Why we recommend using Microsoft Clarity: Microsoft Clarity is the best free option on the market, and we personally use it. Even though it's free, you still get functional heatmap, scroll tracking, and click tracking features. Plus, all the stats are housed in the WordPress dashboard and easily accessible.

2. Mouse flow
mouseflow
Mouseflow is an easy-to-use heatmap tool for WordPress that provides heatmaps for clicks, scrolling, movement, and attention. In addition to tracking, Mouseflow records visitor activity, which we think is great for analyzing user interactions with your website.

During our testing, we were impressed with the form analytics feature . This feature provides insight into why users abandon forms, allowing you to make more informed decisions when refining your conversion rate optimization strategy.